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Congratulations
to our winners.
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Pictured:
Winners who presented their case
studies at the 18th Annual NAMIC
Conference. Left to right:
David Gray, Time Warner
Cable; Sonya Lockett,
BET; Natalie Rouse,
Comcast; and moderator Lino
Garcia, ESPN Deportes. |
Case Studies/ Campaigns
First Place
"Llenalos de Emocion" Campaign
David Gray
Time Warner Cable
Key Executives: David Gray - Time Warner Cable, Nancy Hernandez and Alicia Rodriguez - ABRAZO, multicultural marketing & communication.
ad: front
back direct mail:
front back
Cox Arizona Hispanic Case Study
Nichele Johnson
Cox Communications – Arizona
Key Exectuives: Nichele Johnson, Isela Castro, Dick Malone, Leslie Benner
written
case study
free-standing
insert print
ad tv
script welcome
kit
Más Campaign
Lynette Pinto
NBC Universal Cable
written case study
print
ad door hanger:
front
back
Rap It Up
Sonya Lockett
BET
Key Executives: Sonya Lockett, Vikki Johnson, Kelli Lawson
written case study
classroom
kit guide
to safe sex
presentation
from The 18th Annual NAMIC Conference
Second Place
The HOLA Taskforce
Tony Timmons
Cox Communications Las Vegas Public Affairs
written case study
"Jade is Our Good Luck Charm" A Chinese Marketing Success Story
Natalie Rouse
Comcast
written
case study
presentation
from The 18th Annual NAMIC Conference
Take Me Out to the 'Multicultural' Ballgame!
Shelly Kurtz & Kajsa Moe
International Channel Networks
Key Executives: Shelly Kurtz, Kajsa Moe, Carrie Brodey, Ben Anten, Janae Limongelei, Adam Lazara, Alan Cleaver, Edwin Lam, Mary Good
strategy statement
Print ad: English
Japanese
Banner ad: English
Japanese
Letter
with gift
“Con Sabor A Mexico” (“A Taste of Mexico”)
Joseph Schramm
Schramm Sports & Entertainment
Key Executives: Joseph Schramm, President and Creative Director, Schramm Sports & Entertainment; Rafael Eli, Vice President of Client Services, Schramm Sports & Entertainment; Client: Leslie Villem, Hispanic Marketing Manager Western Division, Comcast; Client: Brigida Harrison, Senior Marketing Communications Manager, Comcast Central CA
written
strategy statement
direct mail: front
back
inside
English
translation
A Healthy Bet
Sonya Lockett
BET
Key Executives: Kelli Lawson, Darlene Nipper, Brucetta Williams
written
case study
Marketing Tactics
Direct Mail
First Place
TV ASIA Direct Mail Piece
Terrie Taziri
International Channel Networks
strategy
statement
direct mail: front
back
Adelphia "Movie Poster" Direct Mail
Alfred Valdez
Castells & Asociados Advertising
Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo
Monroy, Senior Copywriter; Melissa Hart, Account Executive.
Adelphia: Dian Blanco, Diversity Marketing Manager.
strategy statement
direct mail: front
inside
direct mail: front
inside
Second Place
Time Warner "Wall Art"
Alfred Valdez
Castells & Asociados Advertising
Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo
Monroy, Senior Copywriter; Melissa Hart, Account Executive. Time Warner: Sheila Gilmore, Director of Marketing; Danielle
DiMatteo, Marketing Manager.
strategy statement
print
ad 1
print
ad 2
print
ad 3
Internet/New Media
First Place
Gonna Get
Jessica Arato McHugh
Cablevision Systems Corp.
Key Executives: Jessica Arato McHugh, Lisa Piteris
Agency: Chisholm-Mingo Group (defunct as of 5/04)
strategy statement
English
site Spanish
site
Separate Is Not Equal
Libby Haight O'Connell, Ph.D.
The History Channel
Web
site
Second Place
Some Things Can't Be Translated - ESPN Deportes
Marie Kennedy
ESPN Inc.
strategy statement
print
on bill grass
roots effort programming
Print
First Place
Gonna Get
Jessica Arato McHugh
Cablevision Systems Corp.
Key Executives: Jessica Arato McHugh, Lisa Piteris
Agency: Chisholm-Mingo Group (defunct as of 5/04)
strategy statement
ad: English
Spanish
College Hill
Sonya Lockett
BET
Key Executives: Ava Hall-Mattison, Wayne Lewis, Brucetta Williams, Melanie Moore
strategy statement
print
ad door
hanger
Second Place
Time Warner "Wall Art"
Alfred Valdez
Castells & Asociados Advertising
Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo
Monroy, Senior Copywriter; Melissa Hart, Account Executive. Time Warner: Sheila Gilmore, Director of Marketing; Danielle
DiMatteo, Marketing Manager.
strategy statement
print
ad 1
print
ad 2
print
ad 3
Llenalos de Emoción
David Gray
Time Warner Cable
Key Executives: David Gray - Time Warner Cable, Nancy Hernandez and Alicia Rodriguez - ABRAZO, multicultural marketing & communication
strategy statement
ad: front
back
Radio
First Place
Gonna Get
Jessica Arato McHugh
Cablevision Systems Corp.
Key Executives: Jessica Arato McHugh, Lisa Piteris
Agency: Chisholm-Mingo Group (defunct as of 5/04)
strategy statement
Time
Warner "Corriendo la
Voz"
Laurie Lehnert
Lehnert + Graham
Key Executives: Laurie Lehnert/ Eric Graham - Creative; Laurie Lehnert - Writer/Producer * Eric Graham - Producer/ Director * Raoul Rodriguez - Writer; Jane Larson - Marketing Director, Road Runner High Speed Online, Houston, TX
strategy statement
Second Place
College Hill
Sonya Lockett
BET
Key Executives: Ava Hall-Mattison, Wayne Lewis, Brucetta Williams, Melanie Moore
strategy statement
Trusted Advisor
Jessica Arato McHugh
Cablevision Systems Corp.
Key Executives: Jessica Arato McHugh, Lisa Piteris
Agency: Chisholm-Mingo Group (defunct as of 5/04)
strategy statement
Television
First Place
Black History Month
Jermaine Pinnock
Spike TV/ Push Creative
Key Executives: Agency - Push Creative, Executive Producer - Josh Regier, Producers - Joan Baker, Maria Lokken, Deborah Davis DP - Carl Prinzi, Writer/Producer - Rudy
Gaskins, Designer - Pierre Vilmenay, Executive Creative Director - Rudy Gaskins
strategy statement
Speak Now
Sonya Lockett
BET
Key Executives: Ava Hall-Mattison
Agency: First Street Films
strategy statement
Second Place
BET Awards '04
Sonya Lockett
BET
Key Executives: Matthew Barnhill, Ava
Hall-Mattison, Gary Welcome, Wayne Lewis
Brown Bag Productions
strategy statement
Time Warner "Corriendo la Voz" TV
Laurie Lehnert
Lehnert + Graham
Key Executives: Laurie Lehnert/ Eric Graham - Creative; Laurie Lehnert - Writer/Producer * Eric Graham - Producer/ Director * Raoul Rodriguez - Writer; Jane Larson - Marketing Director, Road Runner High Speed Online, Houston, TX
Lehnert + Graham, Austin, Texas
strategy statement
Gonna Get
Jessica Arato McHugh
Cablevision Systems Corp.
Key Executives: Jessica Arato McHugh, Lisa Piteris
Agency: Chisholm-Mingo Group (defunct as of 5/04)
strategy statement
Martin Luther King
Jermaine Pinnock
Spike TV/ Push Creative
Agency - Push Creative, Executive Producer - Josh Regier, Producers - Joan Baker, Maria Lokken, Deborah Davis DP - Carl Prinzi, Writer/Producer - Rudy
Gaskins, Designer - Pierre Vilmenay, Executive Creative Director - Rudy Gaskins
strategy statement
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