Media Definitions

Choose the appropriate medium based on your entry. Multiple media combined in one category fall under campaigns, while single media will be listed separately. The lists under each division and category will show all media available for that category (see Division and Category List).

Please note: Not all media are available for every category and Media list. If a specific medium doesn’t appear on the list for the category, choose "All Other Media."

The following chart and descriptions below should help you decide which medium is appropriate:
 

Campaign – Marketing communications or promotions unified by a common theme or goal, containing a minimum of two, but not more than five different media (for example, a combination of a TV Spot, Radio Spot and Direct Mail). Exception for Web sites only. If one of your five campaign media is a Web site, you may enter one additional example of an online media, such as a banner ad, podcast, or other rich media.

Direct Mail – Any marketing materials mailed or shipped directly to the consumer or affiliate, either by traditional mail services or electronically (email), designed to inform or solicit a call-to-action. Entries may include packages or sets of various media, as long as the package is not intended for “turn-key” affiliate use. (See Kit.). Include all relevant pieces, such as the envelope, letter and brochure, where applicable.

Interstitial – A long-form promo, trailer, special video content or “extra” of any length longer than 60 seconds. Does not include 15, 30 or 60-second TV Spots (see TV Spot/Promo) or any media shorter than 15 seconds (see All Other Media: Bug, Bumper, Stinger and ID).

Kit – Any collection of materials delivered as a “turn-key” package and designed to be used by the recipient to market a network, program, feature or service, with or without customization. The kit may include, but is not limited to, a cover letter, TV spots, collateral materials, premiums, fact sheets, logos, press releases, photographs and other media. Other packaged materials designed primarily as information for the recipient should be entered as Direct Mail (see Direct Mail).

Online Media – Marketing Communications or promotions delivered over the Internet. May include Web sites, banner ads, skyscraper ads, medallion ads, other rich media, podcasts, broadband video shorts, and other online advertising or promotions. Does NOT include email.

Out of Home – Any marketing appearing outside the home, including but not limited to, billboards, LED panels, transit, bus stops and airports, and in public buildings or other similar locations.

Premium - Specially-designed marketing and promotional support materials. These may include tchotchkeys, giveaways, prizes, gifts, knick-knacks and other similar media.

Print Ad – Magazine and/or newspaper advertising, or print inserts delivered in magazines or newspapers.

TV Spot/Promo – Typically, 15, 30 or 60-second TV spots, promos, or other short-form media. Does not include any media longer than 60 seconds (see Interstitial) or shorter than 15 seconds (see All Other Media: Bug, Bumper, Stinger or ID).


Video – Long-form video media produced to educate and inform target audiences or network affiliates of programming or marketing campaigns. Includes video developed to support ad sales efforts, upfront presentations, and cable Television Critics Association (TCA) Tour presentations. May submit a segment of no more than two-minutes.

All Other Media – Any medium not included separately in the list of eligible media under the category. Includes, but is not limited to, the following:

Bug, Bumper, Stinger or ID – A short-form promo or other content of any length less than 15 seconds. Does not include 15, 30 or 60-second TV Spots (see TV Spot/Promo) or any long-form media (see Interstitial).

Event or Experiential Marketing – “Live” marketing with which the audience directly interacts. May include, but is not limited to, events, kiosks, booths, interactive presentations and performances.

Retail Outlet Display – End-cap displays, signage and other promotional media of any type placed in retail outlets.

Magazine - Magazines devoted to marketing communications and distributed to consumers, affiliates, or internal staff.

Radio – Short-form radio commercials or promotions, usually of 15, 30, or 60-seconds in duration.

Sweepstakes – (Defined for the purpose of this competition), a sweepstakes is a medium that supports the marketing objectives, and should be entered as such in the appropriate
category.