GOLD Winners

DIVISION I - DOMESTIC DISTRIBUTORS

Image/Awareness - TV Commercials

      Media General Cable
‘Yellow Line Painter’ and ‘Banana Lady’

Non-Subscriber Acquisition - Campaign

      Cox Communications
1998 May/June Acquisition PRIZM Campaign

Non-Subscriber Acquisition - TV Commercials

      The Washington-Baltimore Cable Council
Cable Kids

Non-Subscriber Acquisition - Direct Mail

      Tele-Communications, Inc.
TCI@Home Honor Student

Subscriber Upgrade - Campaign

      Bresnan Communications
Quantum Basic Campaign

Retention - All Other Media

      Tele-Communications Inc
TCI Digital Cable-’It’s Smarter’

Web Site Promotion - Any Medium

      Time Warner Cable
PKC Web Site

New Product Launch - TV Commercials

      Comcast Online Communications
Comcast @ Home ‘Revolutionaries’

New Product Launch - All Other Media

      MediaOne
MediaOne High Speed Data Demo Display

Public and Community Relations - Any Medium

      Time Warner Communications
Family Space Night/From the Earth to the Moon Event

Internal Mktng Communications - Any Medium

      Time Warner Communications
Time Warner Communications Customer Service Web Site

Wild Card - Any Medium

      Time Warner Cable
PKC Launch Campaign

Guerrilla Marketer Award

      Time Warner Cable
Recapture Program

DIVISION II – DOMESTIC PROGRAMMERS

Image/Awareness - Campaign

      VH1
VH1 Image Campaign

Image/Awareness - Collateral

      QVC
Open House

Image/Awareness - Print

      Discovery Networks US
1998 Animal Planet Image Campaign

Image/Awareness - Interstitial On-Air Promotion

      Nick Jr.
Nick Jr. Ants, Ants, Ants

Image/Awareness - All Other Media

      MSG Metro Channels
MSG Metro Channels-Penn Station Domination

Image/Awareness - TV Commercials-News & Informat

      Tim Miller Entertainment, Inc.
Discovery Image ‘98

Image/Awareness - TV Commercials-Entertainment

      Turner Classic Movies
Bill Cosby’s ‘Nighthawks’

Non-Subscriber Acquisition - Campaign

      Tim Miller Entertainment
Travel Channel ‘Breakaway’ Campaign

Non-Subscriber Acquisition - All Other Media

      Cartoon Network
Cartoon Network’s ‘Cartoon Cartoon’ Promotion with DIRECTV

Retention - All Other Media

      Comedy Central
Comedy Central’s Customized Screensaver for Century Communications

PPV/Ancillary /Revenue Sources - All Other Media

      Showtime Event TV
Tyson vs. Botha TV Commercials

Program Promotion/Tune-In - Campaign

      MTV
MTV Video Music Awards

Program Promotion/Tune-In - Print

      Turner Classic Movies
Universal Horror

Program Promotion/Tune-In - Interstitial On-Air Promotion

      Nick at Nite
Brady Bunch Generics

Program Promotion/Tune-In - All Other Medium

      VH1
VH1 Fashion Awards Campaign: E-Walk Billboard

Program Promotion/Tune-In - TV General Network

      Turner Classic Movies
‘This Month on TCM’ On-Air Promotions

Program Promotion/Tune-In - TV Single Event/Single Episode

      Nick at Nite
Nick at Nite Phoebe

Program Promotion/Tune-In - TV Continuing Series

      TBS Superstation
Roseanne: Connor Family Moments

Program Promotion/Tune-In - TV Movie

      HBO
HBO ‘The Rat Pack’ Teases

Web Site Promotion - Any Medium

      Romance Classics
Romance Classics Web Site Spot

Online Marketing - Internet/World Wide Web

      HBO
From the Earth to the Moon Web Site

Consumer Contests/Sweepstakes - Any Medium

      Cartoon Network
Cartoon Network’s ‘Scooby ZOINKS! Sweepstakes’

Public and Community Relations - Any Medium

      Comedy Central
Comedy Central’s-Comedy Rx

Internal Mktng Communications - Any Medium

      Nickelodeon
Nickelodeon Logo Logic

Local Ad Sales - Network Originated

      A&E Networks
A&E Local Ad Sales Red Book

Affiliate Communications - Campaign

      Showtime Networks
Western Show ’98 Campaign

Affiliate Communications - Collateral, Premiums & Others

      A&E Television Networks
The History Channel Presents ‘The History of Toys & Games’

Affiliate Communications - Print Ads

      Discovery Networks
BBC America Print Ad Series

Affiliate Communications - Direct Mail

      Discovery Networks
Travel Channel Direct Mail Campaign

Affiliate Communications - Sales Tapes

      Discovery Networks
Animal Planet Sales Presentation Tape

Affiliate Communications - Employee Training Intiatives

      HBO
Tech Tips: Sales Training Materials for Tech/Installers

Trade Communications - Programmer

      Discovery Networks
Discovery Communications Inc. Overview1998

Wild Card

      Discovery Networks
Travel Channel Break-Away Air Exhibit & In-Booth Event

DIVISION III – International Distributors

PPV/Ancillary /Revenue Sources - Campaign

      Net Brasil
Brazillian 1998 Soccer Championship

PPV/Ancillary /Revenue Sources - All Other Media

      British Sky Broadcasting Ltd
Sky Box Office, Air Force One

New Product Launch - Campaign

      Net Brasil
Advanced 98

Image/Awareness - All Other Media

      Discovery Networks for Latin American
The Pack

Non-Subscriber Acquisition - All Other Media

      British Sky Broadcasting Ltd
Blow by Blow—Telewest Direct Mail

Subscriber Upgrade - All Other Media

      British Sky Broadcasting Ltd
Telewest/Sky Single Sports Upgrade

DIVISION IV – INTERNATIONAL PROGRAMMERS

Program Promotion/Tune-In - Campaign

      Discovery Networks International
Raging Planet

Program Promotion/Tune-In - All Other Media

      CNN Mktg & Creative Svcs
The Coming Plague

Trade Communications - Any Medium

      The History Channel
Orientation Kit and Newsletter

SILVER WINNERS

DIVISION I – DOMESTIC DISTRIBUTORS

Image/Awareness - TV Commercials

      Time Warner Cable
1998/1999 Image TV

Non-Subscriber Acquisition - Campaign

      Time Warner Cable
Year End Clarance Sale Campaign

      Time Warner Cable
Literacy Campaign

Non-Subscriber Acquisition - TV Commercials

      Time Warner Cable
Literacy TV Spots

Non-Subscriber Acquisition - Direct Mail

      Time Warner Cable
‘Play the Game of Love’

      MediaOne
May Acquisition Direct Mail

Retention - All Other Media

      Harron Communications
Harron Retention Campaign

      Tele-Communications Inc
TCI Rewards

New Product Launch - TV Commercials

      Tele-Communications, Inc.
TCI@Home Revolution Spots

Internal Marketing Communications - Any Medium

      MediaOne
I Am the One

Guerrilla Marketer Award

      Focalpoint Marketing, Inc for Time Warner Cable
The Belford Report

Image/Awareness - Campaign

      Fox Sports World
World Cup

      MSG Metro Channels
MSG Metro Channels Launch Campaign

      Nickelodeon
Thank You, Nickelodeon

Image/Awareness - Collateral

      Disney Channel
Toon Disney Announcement Tube

Image/Awareness - Interstitial On-Air Promotion

      HBO
HBO Parody Network ID’s

      Nickelodeon
Nickelodeon Magazine

      TV Land
TV Land Sixty Second Sitcoms

      TV Land
TV Land Viewer Mail

Image/Awareness - All Other Media

      A&E Network
Seinfeld Outdoor

Image/Awareness - TV Commercials-News & Informat

      QVC
Something For Everyone

      Discovery Digital Networks
Discovery Digital Health Image

Image/Awareness - TV Commercials-Entertainment

      Independent Film Channel
Christie Campaign

      Cartoon Network
Cartoon Network’s ‘Screwy Ain’t It’  Campaign

      HBO
HBO En Espanol SAP Consumer Image TV Spot

Non-Subscriber Acquisition - Campaign

      HBO
HBO-’The Works’ Acquisition Campaign

Retention - All Other Media

      Cartoon Network
Cartoon Network’s ‘Get Tooned’ Affiliate Promotion

      Cartoon Network
Cartoon Network’s ‘Go ‘N Get It!’ Affiliate Promotion

Program Promotion/Tune-In - Campaign

      Comedy Central
The Daily Show with Jon Stewart Consumer Advertising Campaign

      HBO
From the Earth to the Moon

Program Promotion/Tune-In - Print

      Independent Movie Channel
The Spike Who Stole Christmas Holiday Festival

      Bravo
Inside the Actors Studio

      Turner Classic Movies
A Seperate Cinema

      Turner Classic Movies
Stars Behind Bars

Program Promotion/Tune-In - Interstitial On-Air Promotion

      HBO
From the Earth to the Moon: Destination Moon

      Nick at Nite
I Love Lucy Generics

Program Promotion/Tune-In - All Other Media

      FX Networks Inc
‘Bleep’ and ‘Sorry Daisy’

      Cartoon Network
Cartoon Network’s ‘PPG/EEE Screenvision’

      TBS Superstation
15 Days of 007, Radio Campaign

Program Promotion/Tune-In - TV General Network

      Fox Sports Net
Fox Sports News: ‘Hypnosis’

      Fox Sports Net
Fox Sports News: ‘Partner’

      HBO
HBO Blazing Summer

      VH1
Olympic Image

Program Promotion/Tune-In - TV Single Event/Single Episode

      Showtime Networks
The Baby Dance Promo

      TBS Superstation
1998 Goodwill Games on TBS Superstation

      HBO
Jerry Seinfeld ‘Art’

      VH1
1998 VH1 Fashion Awards Host Spots

Program Promotion/Tune-In - TV Continuing Series

      CNN Mktg & Creative Svcs
Parody Series-Early Edition ‘Good Morning’/Morning News/CNN Today

      VH1
VH1’s Where Are They Now?

      VH1
VH1 Behind the Music Campaign

      VH1
Pop Up Song & Factory

Program Promotion/Tune-In - TV Movie

      Sundance Channel
Microscosmos

      TBS Superstation
The American President, World Broadcast Premiere

Web Site Promotion - Any Medium

      Home & Garden Television Network
hgtv.com

      MTV
M2/MediaOne TechJam

Online Marketing - Internet/World Wide Web

      Turner Classic Movies
Turner Classic Movies Web Site Re-Launch

      CNBC
CNBC Student Stock Tournament

      TBS Superstation
15 Days of 007 Web promotion

      HBO
www.hbo.com

Consumer Contests/Sweepstakes - Any Medium

      American Movie Classics
Monsterfest

      Home & Garden Television
Garden Party Campaign

      Home & Garden Television
Dream Home Giveaway Campaign

      Cartoon Network
Cartoon Network’s ‘Get Tooned’ Consumer Sweepstakes

Public and Community Relations - Any Medium

      Court TV
Choices and Consequences

      Turner Broadcasting System
Junior Goodwill Games Program

      Bravo
Start Smart Campaign

      Discovery Networks
Animal Planet Rescue

Internal Marketing Communications - Any Medium

      Nickelodeon
Nickelodeon Image Tape

      MTV Networks Creative Services
The Pages

Local Ad Sales - Network Originated

      Food Network
Food Network Food Bites

      Nickelodeon
1998 Nickelodeon Kids’ Planning Guide

      VH1
VH1 Fashion Awards-Local Ad Sales Campaign

Affiliate Communications - Campaign

      American Movie Classics
Monsterfest

      Turner Network Television
ER

      VH1
VH1 Cable Trade Image Campaign

      Romance Classics
Clueless Guy

Affiliate Communications - Collateral, Premiums & Others

      Discovery Networks
Travel Channel Launch Kit

      Showtime Networks
Showtime Original Pictures For All Ages Lunch Box

      Fox Family Channel
Fox Family Channel’s Network Launch Kit

      VH1
VH1 Image Campaign-Go Behind the Music

Affiliate Communications - Print Ads

      Bravo
Inside the Actors Studio

Affiliate Communications - Direct Mail

      Turner Broadcasting System
CNNfn Market Briefing Laptop Direct Mail

      Turner Classic Movies
Turner Classic Movies 1999 Pin-Up Calendar

      A&E Television Networks
The History Channel Brand Kit

      VH1
VH1 ‘Liner Notes’ Direct Mail Campaign

Trade Communications - Programmer

      Discovery Networks
BDA Keynote Presentation Tape

      Discovery Networks
Animal Planet Overview 1998

      TV Land
TV Land Martini Glasses

      VH1
VH1 Advertiser Upfront Gift

Wild Card

      Discovery Networks
1998 Exhibit Display: Elephant ‘Breakthrough Wall’

      Discovery Networks
Discovery Networks 1998 Upfront Roadshow

      Showtime Networks
Karaoke Night

      Showtime Networks
The Wedding Toast

DIVISION IV – INTERNATIONAL PROGRAMMERS

Trade Communications

      British Sky Broadcasting Ltd
The Sky Networks Focus Series

      The History Channel
Media Kit and Postcards

      The History Channel
‘Imagine’