Silver Mark Award Winners

Division I - Domestic Operators

Image/Awareness - TV Commercials
1998/1999 Image TV
Time Warner Cable-Albany Division

Non-Subscriber Acquisition - Campaign
Literacy Campaign
Time Warner Cable

Year End Clarance Sale Campaign
Time Warner Cable

Non-Subscriber Acquisition - TV Commercials
Literacy TV Spots
Time Warner Cable

Non-Subscriber Acquisition - Direct Mail
May Acquisition Direct Mail
MediaOne

Play the Game of Love
Time Warner Cable

Retention - All Other Media
Harron Retention Campaign
Harron Communications

TCI Rewards 
Tele-Communications, Inc

New Product Launch - TV Commercials
TCI@Home Revolution Spots
Tele-Communications, Inc

Internal Marketing Communications - Any Medium
I Am the One
MediaOne

Guerrilla Marketer Award
The Belford Report
Focalpoint Marketing, Inc for Time Warner Cable

Division II - Domestic Programmers

Image/Awareness - Campaign
World Cup
Fox Sports World

MSG Metro Channels Launch Campaign 
MSG Metro Channels

Thank You, Nickelodeon 
Nickelodeon

Image/Awareness - Collateral
Toon Disney Announcement Tube
Disney Channel

Image/Awareness - Interstitial On-Air Promotion
HBO Parody Network ID’s
HBO

Nickelodeon Magazine
Nickelodeon

TV Land Sixty Second Sitcoms
TV Land

TV Land Viewer Mail
TV Land

Image/Awareness - All Other Media
Seinfeld Outdoor
A&E Network

Image/Awareness - TV Commercials-News & Information
Discovery Digital Health Image 
Discovery Digital Networks

Something For Everyone
QVC

Image/Awareness - TV Commercials-Entertainment
Cartoon Network’s Screwy Ain’t It Campaign
Cartoon Network

HBO En Espanol SAP Consumer Image TV Spot
HBO

Christie Campaign
Independent Film Channel

Non-Subscriber Acquisition - Campaign
HBO-The Works Acquisition Campaign
HBO

Retention - All Other Media
Cartoon Network’s Get Tooned Affiliate Promotion
Cartoon Network

Cartoon Network’s Go ‘N Get It! Affiliate Promotion
Cartoon Network

Program Promotion/Tune-In - Campaign
The Daily Show with Jon Stewart Consumer Advertising Campaign
Comedy Central

From the Earth to the Moon
HBO

Program Promotion/Tune-In - Print
Inside the Actors Studio 
Bravo

The Spike Who Stole Christmas Holiday Festival
Independent Movie Channel

A Separate Cinema 
Turner Classic Movies

Stars Behind Bars 
Turner Classic Movies

Program Promotion/Tune-In - Interstitial On-Air Promotion
From the Earth to the Moon: Destination Moon
HBO

I Love Lucy Generics 
Nick at Nite

Program Promotion/Tune-In - All Other Media
PPG/EEE Screenvision 
Cartoon Network

Bleep and Sorry Daisy
FX Networks, Inc

15 Days of 007, Radio Campaign 
TBS Superstation

Program Promotion/Tune-In - TV General Network
Fox Sports News: Hypnosis
Fox Sports Net

Fox Sports News: Partner
Fox Sports Net

HBO Blazing Summer 
HBO

Olympic Image VH1

Program Promotion/Tune-In - TV Single Event/Single Episode
Jerry Seinfeld Art 
HBO

The Baby Dance Promo
Showtime Networks

1998 Goodwill Games on TBS Superstation
TBS Superstation

1998 VH1 Fashion Awards Host Spots 
VH1

Program Promotion/Tune-In - TV Continuing Series
Parody Series-Early Edition Good Morning/Morning News/CNN Today
CNN Marketing & Creative Services

Pop Up Song & Factory 
VH1 

VH1 Behind the Music Campaign 
VH1 

VH1’s Where Are They Now? 
VH1

Program Promotion/Tune-In - TV Movie
Microscosmos
Sundance Channel

The American President, World Broadcast Premiere 
TBS Superstation

Web Site Promotion - Any Medium
hgtv.com
Home & Garden Television Network

M2/MediaOne TechJam 
MTV

Online Marketing - Internet/World Wide Web
CNBC Student Stock Tournament 
CNBC 

www.hbo.com 
HBO 

15 Days of 007 Web Promotion 
TBS Superstation

Turner Classic Movies Web Site Re-Launch
Turner Classic Movies

Consumer Contests/Sweepstakes - Any Medium
Monsterfest
American Movie Classics

Cartoon Network’s Get Tooned Consumer Sweepstakes 
Cartoon Network

Dream Home Giveaway Campaign 
Home & Garden Television

Garden Party Campaign 
Home & Garden Television

Public and Community Relations - Any Medium
Start Smart Campaign 
Bravo

Choices and Consequences
Court TV

Animal Planet Rescue 
Discovery Networks

Junior Goodwill Games Program 
Turner Broadcasting System

Internal Marketing Communications - Any Medium
The Pages 
MTV Networks Creative Services

Nickelodeon Image Tape
Nickelodeon

Local Ad Sales - Network Originated
Food Bites
Food Network

1998 Nickelodeon Kids’ Planning Guide 
Nickelodeon

VH1 Fashion Awards-Local Ad Sales Campaign 
VH1

Affiliate Communications - Campaign
Monsterfest
American Movie Classics

Clueless Guy 
Romance Classics 

ER 
Turner Network Television 

VH1 Cable Trade Image Campaign 
VH1

Affiliate Communications - Collateral, Premiums & Others
Travel Channel Launch Kit
Discovery Networks

Fox Family Channel’s Network Launch Kit 
Fox Family Channel

Showtime Original Pictures For All Ages Lunch Box 
Showtime Networks 

VH1 Image Campaign-Go Behind the Music 
VH1

Affiliate Communications - Print Ads
Inside the Actors Studio
Bravo

Affiliate Communications - Direct Mail
The History Channel Brand Kit 
A&E Television Networks

CNNfn Market Briefing Laptop Direct Mail
Turner Broadcasting System

Turner Classic Movies 1999 Pin-Up Calendar 
Turner Classic Movies 

VH1 Liner Notes Direct Mail Campaign 
VH1

Trade Communications - Programmer
Animal Planet Overview 1998 
Discovery Networks

BDA Keynote Presentation Tape
Discovery Networks

TV Land Martini Glasses 
TV Land

VH1 Advertiser Upfront Gift 
VH1

Wild Card
1998 Exhibit Display: Elephant Breakthrough Wall
Discovery Networks

1998 Upfront Roadshow 
Discovery Networks

Karaoke Night 
Showtime Networks

The Wedding Toast 
Showtime Networks

Division IV - International Programmers

Trade Communications
The Sky Networks Focus Series
British Sky Broadcasting Ltd

Imagine 
The History Channel 

Media Kit and Postcards 
The History Channel