Silver Winners

Division I - Operators, Distributors and their Agencies

Image/Awareness - Collateral
Jones Name Change Mailer 
Comcast Cable Corporation 

Non-Subscriber Acquisition - TV Commercials
Adelphia Holiday - Scooter, Elves & The Mistake
Adelphia Cable Communications 

Comcast - Dollar Store 
D4 Creative Group 

Digital Party 
Time Warner Cable

Retention - Any Medium
Shaw Anti-ADSL Campaign 
Bryant Fulton & Shee 

Something Extra Program 
Cablevision Systems Corp 

Division II - Programming Networks, Suppliers and their Agencies

Image/Awareness - TV Commercials
Showcase-The Showcase Revue Campaign 
Alliance Atlantis Broadcasting 

You Know You Know 
Game Show Network 

Holiday Boxes 
QVC, Inc. 

TV Satisfaction Campaign 
TV Land 

Image/Awareness - Collateral
Feng Shui Mailing 
Home & Garden Television

QVC Corporate Brochure: The Story of Jack 
QVC, Inc. 

Memory Game 
The History Channel 

Image/Awareness - Interstitial On-Air Promotion & Trailers
Martin Shorts Shorts 
A&E Television Networks

Sideline Heroes of the NFL 
Nickelodeon GAS

Me in a Box 
Noggin 

Retention - Any Medium
Get in Gear On-Air Spot 
Showtime Networks 

Program Promotion/Tune-In - Campaign
Sex and the City 2000 
HBO 

Queer As Folk - Series Premiere 
Showtime Networks 

Attila Affiliate Marketing Kit 
USA Networks

Cool Women Campaign 
WE: Women's Entertainment 

Program Promotion/Tune-In - TV Commercials: Single Event/Single Episode
Showcase-Pride Week 2000 
Alliance Atlantis Broadcasting 

Croc Week 101 
Animal Planet 

My VH1 Music Awards 
VH1 

VH1 Fashion Awards 
VH1 

Program Promotion/Tune-In - TV Commercials: Continuing Series
Wild on the Set 
Animal Planet 

Brooklyn North Homicide Squad 
Court TV 

We Know the Feeling 
Madison Square Garden Network 

Bill Nye the Science Guy 
Nickelodeon 

Program Promotion/Tune-In - TV Commercials: Movie
2gether 
MTV: Music Television 

Program Promotion/Tune-In - Print
Barbara Walters 
A&E Television Networks

NY Times-The Lives They Led 
A&E Television Networks 

Brooklyn North Homicide Squad 
Court TV 

Dirty Pictures Print Ad 
Showtime Networks 

Program Promotion/Tune-In - Interstitial On-Air Promotion & Trailers 
Queer as Folk Launch Spot 
Showtime Networks 

This Month on TCM April 2000 Promo 
Turner Classic Movies 

What A Character 
Turner Classic Movies 

The Fugitive Event on TV Land 
TV Land

Multicultural Marketing - Any Medium
Black History Month Vignettes 
Court TV 

Ciudad Caliente (Hot City) Launch Promotion for HBO
The Guild Group 

Web Site Promotion - Any Medium
Holiday Projects Online 
Home & Garden Television 

VH1 atWork 
VH1 

Online Marketing, Content Synergy & Cross Promotion - Any Medium
Pioneer Quest: A Year in the Real West 
Alliance Atlantis Broadcasting 

Brooklyn North Homicide Squad 
Court TV 

HBO.com/Boxing 
HBO 

Hound of the Baskervilles 
Odyssey Network 

Consumer Contests/Sweepstakes - Any Medium
2000 Dream Home Giveaway 
Home & Garden Television 

2000 Great Fall Fix-Up 
Home & Garden Television

Madonna VIP Contest 
MTV: Music Television 

WrestleMania ADL Contest 
World Wrestling Federation

Public, Community Relations & Event Marketing - Any Medium
Stop Breast Cancer For Life 
Lifetime Television 

Noggin Walk in Your Shoes Kit 
MTV Networks Creative Services

V-Chip 
Odyssey Network 

Time Machine Traveling Exhibition 
The History Channel 

Internal Marketing Communications - Any Medium
Directors Meeting Open 
HBO 

Program Network Affiliate Communications - Campaign
2000 iPAK Awareness Campaign 
Discovery Networks 

Program Network Affiliate Communications - Collateral, Premiums & Others
DJ Games Press Kit 
Game Show Network

Artifact 
National Geographic Channel 

All Ages Locker 
Showtime Networks 

TMC 4th of July Promotion 
Showtime Networks 

Program Network Affiliate Communications - Print
HGTV 2000 Trade Advertising Campaign 
Home & Garden Television 

Noggin Marketing Kit 
MTV Networks Creative Services

VH1 Highlights Brochure 
VH1

Program Network Affiliate Communications - Direct Mail
Upfront Invitation 
Court TV

The Wizard of Oz 
Turner Classic Movies

Program Network Affiliate Communications - Sales Tapes
Upfront 2000 
A&E Television Networks 

Program Network Affiliate Communications - Affiliate Web Sites
Echostar's CCP Intranet Site 
Showtime Networks 

Wild Card - Any Medium
Ad Sales Upfront 
AMC Networks 

Braille Quarterly Programming Highlights 
Showtime Networks