Committees drive CTAM.
Member-run and member-energized. CTAM committees bring together rising stars and thought leaders throughout the industry to guide the development of projects, conference content and key consumer initiatives.
A word of advice: Participate!
Member Initiative Committees
Cable Network / TCA Press Tour
In charge of the behind-the-scenes organization for cable's presence at the twice-a-year Televisionn Critics Association press tour in Los angeles.
Staff Liaison: Sharon Radziewski
Chapters’ Council
Presidents of CTAM’s local and regional chapters who collaborate and share ideas about seminars, events and happenings that serve the CTAM cause.
Co-Chairs: Duane Dick, Sand Cherry Associates and David Gray, Time Warner Cable
Staff Liaison: Zell Murphy, Lisa Jackson
Hall of Fame Selection Committee
Nominate the campaigns and organize the voting block that selects the annual CTAM Hall of Fame inductee.
Chair: Eric Kessler, HBO
Staff Liaison: Anne Cowan, Denise Motlagh
2009 Mark Awards Committee
Establishes award categories, manages the judging process and throws the party for the (highly coveted) Mark Awards.
Chair: Jennifer Ball, Univision Communications
Vice Chair: Sharon Allen, Showtime Networks, Inc.
Staff Liaisons: Anne Cowan, Denise Motlagh
Network Consumer Marketing Council
Highly creative network consumer marketers develop programs and offer networking opportunities in support of the cable programming community.
Chair: Marvin Dorson, Hallmark Channel
Staff Liaisons: Anne Cowan
Research Conference Planning Committee
Produces CTAM’s annual Research Conference, presenting current findings about what moves the needle in digital media, business, telecommunications and more.
Co-Chairs: Rachel Dreyfus, Time Warner Cable and Karen Ramspacher, Fuse
Staff Liaison: Clay Collier
Research Committee
The leadership and driving force behind CTAM’s commitment to deliver fresh, vital consumer research to its membership.
Chair: Charlene Weisler, Rainbow Media
Staff Liaisons: Clay Collier, Linda LaVigne
Summit Planning Committee
CTAM’s signature annual conference gets its inspiration, ideas and organization from members of this committee.
Honorary Co-Chairs: Glenn Britt, Time Warner Cable and Tony Vinciquerra, Fox Cable Networks
Co-Chairs: Joan Gillman, Time Warner Cable Media Sales and Steve Schiffman, National Geographic Channel
Staff Liaison: Howard Marcantel
Technology Advisory Council
Does its work at the intersection of new technologies and the people who bring them to market.
Chair: Dick Green, CableLabs
Staff Liaison: Angie Britt
Corporate Initiative Committees
Advanced Cable Solutions Consortium (formerly the On Demand Consortium)
From metadata to ITV, CTAM’s Advanced Cable Solutions Consortium drives collaboration between marketing, product development and management, focusing on key industry applications and solutions such as Advanced Advertising, EBIF and Widgets, Advanced On Demand implementation and usability as well as studying the potential and possibilities of Cross-Platform services.
Consortium Co-Chairs: Mark Hess, Comcast and Heather Baldino, Turner
Staff Liaison: Angie Britt
Business Services Council
The Council helps grow cable’s business by sharing best practices and facilitating collaboration and cooperative marketing designed to take market share from incumbents and to establish cable as the preferred provider.
Council Co-Chairs: Kristine Faulkner, Cox Communications and Denisse Goldberg, Time Warner Cable
Staff Liaisons: Joan Wilson, Anne Cowan
Committee Chairs:
Integrated Marketing:
Chair: Alee Rouhani, Time Warner Cable Business Class
Vice Chair: Scott Davis, Charter Business
Research Committee:
Chair:Will Jones, Time Warner Cable Business Class
Vice Chair: Murray Goldstein, Cox Business
Industry Project Branding Committee
Works to advise member companies on naming and positioning of new technologies and services.
Chair: Gemma Toner, Cablevision Systems Corp.
Staff Liaison: Char Beales
MSO Marketing Co-op Committees
Cable Mover Programs
Directs the (ever-more-important) collaboration between CTAM, CableLabs and cable companies to keep movers in the cable fold with a single phone call or web visit.
Co-Chairs: Marie Dunn, Cablevision Systems Corp. and Scott McKeen, Time Warner Cable
Staff Liaison: Seth Morrison
Integrated Communications Advisory Group
Senior communications executives from cable companies offer advice and consult on how to support co-op marketing initiatives with consumer PR efforts.
Chair: Alex Dudley, Time Warner Cable
Staff Liaisons: Anne Cowan, Diana Cronan
MSO Marketing Sciences/Analytics Working Group
MSO Marketing Sciences and Research Analytics experts who are the leading force behind standardization of cable company metrics and best practices in database marketing and management.
Chair: Anthony Maldonado, Cox Communications
Staff Liaisons: Clay Collier, Linda LaVigne
MSO Research Working Group
CTAM’s deep dive into consumer attitudes, usage and desires.
Co-Chairs: Paul Hockenbury, Comcast and Mike Melton, Cox Communications
Staff Liaison: Clay Collier, Linda LaVigne
MSO Telephone Working Group
The Telephone Working Group enhances communications among MSOs on current and future telephone service issues and opportunities.
Chair: Michael Jablon, Time Warner Cable
Staff Liaison: Seth Morrison
Retail Committee
Shelf space, point-of-purchase displays, Sunday circulars and more. They’re part of the evolving DNA of cable’s retail presence, and this committee focuses on making the most of the channel.
Co-Chairs: Bob Faught, Comcast and Shelia Hicks, Cox Communications
Staff Liaison: Angie Britt