CTAM Business Services Council Launches Awareness Initiative
CTAM’s MSO corporate partners, Bloomberg Television and Cisco – all members of the Business Services Council – have collaborated on a new initiative, Solutions for Small Business, which provides a comprehensive slate of free educational resources, including Webcasts, podcasts and white papers to small business executives. The initiative is in response to a growing demand for knowledge about flexible solutions that will help drive revenue for small businesses.
Overview
The goals of the initiative are to build national awareness and enhance the perception of cable’s business services among small business decision-makers, while reinforcing cable’s position as a strong competitor and thought-leader.
Among the virtual resources provided to small businesses are Webcasts hosted by Bloomberg Television anchor Monica Bertran. These interactive online video programs offer participants direct access to leading experts who provide advice on topics critical to helping small businesses thrive, such as maximizing marketing dollars and accessing capital markets.
The live Webcast discussion formats were enabled by Cisco's WebEx and TelePresence® collaboration solutions. They also managed participant registration, communications and data collection. Bloomberg Television has secured A-level experts and produced customized video packages. They also supported development of a TV spot and marketing kit, designed by Barker+ DZP, for MSOs to use in local markets.
Click to see the TV spot
Initial Activities and Results
To date, two Webcasts generated more than 850 registrations and 311 participants.
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“Implementing Big Marketing Ideas on a Small Business Budget,” featured Jane Applegate, the renowned author of 201 Great Ideas for Your Small Business. |
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| “Accessing Capital in a Cash-Constrained Environment” featured Dr. William Dunkelberg, Chief Economist of the National Federation of Independent Businesses and Professor of Economics at Temple University. |
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Archives of both Webcasts, along with complementary white papers and podcast can be accessed at www.solutionsforsmallbusiness.com. Nearly 100 business executives have now viewed the on-demand versions and the site has garnered more than 5300 visits.
National media outreach efforts have resulted in online news placements at Yahoo and Google, along with radio feature placements in markets including New York City, San Francisco, Boston, Sacramento and San Diego – combining for nearly 70 million earned media impressions.
A two-page advertorial in Business Week Small Business magazine reached 675,000 small business owners.
For more information, email info@ctam.com or call 703.549.4200 and ask for Sharon Radziewski.