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Congratulations to the winners of the 2004 CTAM Research Conference Case Study competition. The winners are:
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Char Beales
(CTAM), Bill Redmond (CTAM), Award Winner
Bennett M. Griffin Sr. (Griffin Media
Research), Award Winner Tanya Giles (MTV
Networks), Clay Collier (CTAM)
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Tanya Giles, Vice President, MTV Networks (TV Land/Nick at Night Research and Planning)
for The Emotional Anatomy of the Nighttime TV Viewer which explores the attitudes and behavior of post-midnight television audiences. The study describes the profile of the late night television viewer and examines the reasons why TV viewing after midnight is a growing trend. The study was commissioned by Nick at Nite Research & Planning and designed in collaboration with Insight Research Group.
See
the case study here.
Bennett Griffin, Sr., President, Griffin Media Research.
The study conducted by Griffin Media Research investigated local market differences that cable operators face in terms of their competitive environment, customer satisfaction and retention, and product deployment and marketing. To investigate these issues the company conducted telephone interviews among persons in five markets served by a single cable MSO.
See
the case study here.
Who
Entered?
Research and marketing analysts, managers, directors,
vice presidents, consultants – anyone with a
compelling case study to share. Entries may be from
single company or submitted in conjunction with your
research partners.
What Happened for the Winners?
CTAM Case Study Winners:
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Received
an award and presented their findings at CTAM’s
2004 Research Conference
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Are
showcased on CTAM’s Web site
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Achieved
recognition throughout the research community
CTAM - Cable & Telecommunications Association for
Marketing
201 N. Union
Street - Suite 440 - Alexandria, VA 22314 - Phn.
703.549.4200 - Fax 703.684.1167 - ctam@ctam.com
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