This day and a half long program is packed with information that can help boost your 2007 sales, starting as soon as you get back to the office.  You'll get tips and strategies to push past the pain points of the business and create killer execution.

4:00 pm - 5:00 pm
Idea Labs
Our Idea Labs feature the B2B industry leaders who are making it happen. These skill-building workshops share successful, innovative solutions to common problems in specific areas of the  business.  Attendees discover new areas of growth, and also share their questions, experiences and viewpoints in these interactive groups.

Business Phone
What are the sales, installation and support challenges to rolling out the product including SIP-based feature sets and PRI issues, and how can we scale business voice quickly?

Cell Backhaul
How can we tap into this enormous opportunity without needing to re-engineer the network architecture? Download prep materials here.

Akiko Matsuo Director Cablevision Lightpath

MEF
How can MEF certification better position cable in the large enterprise space, and what does the certification process involve?

	Richard Dagnall VP Sales & Marketing Iometrix
	Brian Rose Product Development Manager Cox Business Services
	Louise Wasilewski VP Business Development Narad Networks

Options for Last-Mile Connections, Session produced by SCTE
The physical options available for last mile service delivery to businesses are easily delineated to be coax, fiber or wireless. However, the choice of which physical medium to use to serve a given location is based as much on services to be delivered and potential for future customers in the area as what type of plant resources may be near by. The Holy Grail for last mile options is to be able to offer a suite of services to businesses regardless of the medium of access. Join in the panel discussion as we look at examples of how cable operators have leveraged their flexible HFC architecture to successfully serve businesses in the community.

	John Dickinson Senior Director Network Engineering Bright House Networks
	Mike Emmendorfer Senior Director Solution Architechture & Strategy ARRIS
	Pete Hicks Director - Product Management, Charter Business Group Charter Communications
	Marvin Nelson VP, Professional Development SCTE

5:00 pm - 6:00 pm
Opening Reception in the Technology Showcase

7:30 am - 8:45 am
Registration and Continental Breakfast

8:45 am - 9:00 am
Welcome Remarks

	Jim McGann VP Charter Business
	Kevin Potente VP Optimum Business Sales Cablevision Systems Corp.

9:00 am - 9:30 am
The Insider's View from Wall Street

	Ed Vilandrie Founder Altman Vilandrie & Company
	Host Ken Fitzpatrick SVP Commercial Services Time Warner Cable

9:30 am - 10:30 am
Enabling Target Marketing and First-Call-Sales: How to Efficiently Harness the Data
Focus on some key pain points throughout the go-to-market process, with industry leaders presenting successful best practices that provide solutions to the conundrum of how to identify, manage and communicate serviceability. We then address tactics to take that information, overlay it with market information to assess customer value. Then, how do we therefore target our marketing and sales efforts with these insights?

	Russ Fordyce Director of Sales Operations Comcast Business Services
	Chris Hannah Manager Market Planning and Analysis Cox Business Services
	Jill Wagner VP Commercial Markets Cablevision
	Moderator Kurt Fennell VP Product Management Time Warner Cable

11:00 am - 12:00 pm
Idea Labs
Gather with your colleagues to discuss a key issue within the customer life cycle. 
No presentations here, just great ideas.

Provisioning Tools
This is a “you show me yours, and I’ll show you mine” approach, in which 3-4 MSOs lay out their provisioning tools, and each compares high points and low points of each, plus pain points to avoid!

	Scott Bloom Director, Business Sales Operations Cablevision
	Peter Brown Director, IP Development Mediacom
	Gary Cronk VP of Technology Strategy Time Warner Cable
	Charles Scarborough Director, Product Development Cox Communications

Alternate Channels
There are VAR and retail solutions and successful indoor channels, as well as lead agent programs that do work!

	Jack Gordon Manager of Channel Sales Charter Communications
	Joe Magliulo Director, Strategic Sales, Optimum Business Sales Cablevision

CRM Roadmap
Customer relationship management is a set of processes that cut across all functional elements. Explore a standards based template for identifying and defining those processes. Learn about the impacts of well defined and poorly defined processes in scaling and automating your business.

Sam Finger Consulting Manager, Internet Business Solutions Group Cisco Systems

Successfully Solve the Inside vs. Outside Sales Puzzle—and Sell More!
Scale your business with this innovative, and culturally-transforming solution.

	Eileen Cassano, Director, Cablevision
	Steve Webster Director of Sales Channels & Distribution Charter Business

Solid Customer “Saves” Programs
Is it about reducing churn…or does a successful retention program require an acquisition component?

Randy Chandler Director of Sales Cox Business Services

Target Marketing
What are the key tools to successfully drive B2B marketing? What works? What doesn’t? Download prep materials here.

	Scott Davis Senior Director, Market Strategy Charter Business
	Mike Majestic Senior Account Manager The Hacker Group

12:00 pm - 1:00 pm
Lunch in the Technology Showcase

1:00 pm - 2:00 pm
Case Study Winners Session
Field-tested success stories, from the best in the industry, providing ideas for business services that you can implement in your own market.

Moderator Tom Wheeler SVP, Corporate Strategy & Relations American Broadband, Inc.

2:00 pm - 3:15 pm
Delivering Customer Expectations
This session provides a laser focus on the order-to-bill processes and tools that will enable us to better meet customer expectations. Successful case studies, as well as testimonials from a successful and seasoned carrier partner, will provide best practices to improve order accuracy, speed up the provisioning process, and ultimately deliver carrier-class solutions to our commercial customers.

	Eric Blitz VP, Business Operations Time Warner Cable
	Bob Hattori VP Operations Cox Business Services
	Jim Patterson VP of Strategic Opportunities Sprint
	Moderator Kevin O’Toole VP Business Sales Comcast Cable

3:45 pm - 5:00 pm
Execution is Key!
This powerful session offers a better understanding of the overall customer life cycle considerations, as well as need to collaborate cross-functionally and between corporate and field, and how that specifically has implications in cable’s B2B space including product rollouts, bandwidth requirements and new services. What are the key themes that have emerged during the day, and what are some proven solutions that could work across the industry? What are execution issues, and how to use new information to better execute?

	Mark Bowser VP Cox Business Services
	Steve Brookstein EVP Operations Bresnan Communications
	Bill Stemper President, Comcast Business Services Comcast Cable
	Moderator Jim McGann VP Charter Business

5:00 pm - 5:15 pm
Co-Chair Closing Remarks

5:15 pm - 6:15 pm
Closing Reception in the Technology Showcase