The CTAM Network Marketing Forum
Thinking Outside the Spot

Thank you to everyone who made this event such a success.
Your enthusiasm was contagious!

As promised, Tim Brooks' presentation is available to you here.

Now available: Streaming video of Forum sessions.

Note: these links will open in a new window. If it's blocked by pop-up software, hold the "ctrl" key to allow the new window to open

Forum Welcome by Kennetta Bailey
Forum Welcome by Char Beales
Tim Brooks presentation
Tim Brooks Q&A session
Panel discussion introduction
Kenny Miller presentation
Steve Schiffman presentation
Chris Moseley presentation
Panel Q&A session

The New York Marriott East Side
525 Lexington Avenue at 49th Street
New York, New York 10017 USA
212.755.4000
www.nymarriotteastside.com

October 24, 2007
8 am – 12 noon
New York Marriott East Side Hotel, New York City

It's not just a network anymore. Today it's all about the "On's" -- On-Air, On Demand, Online and On-the-Go. Learn how marketers, strategists, creatives and content developers are managing the "On’s" to build businesses, brands, viewership and loyalty. 

From inspiration to implementation, consumer research to success metrics, you'll see how it's being done at networks large and small. 

And there will be time to ask your burning questions, so bring them along!

Opening Speaker:

Tim Brooks
EVP, Research
Lifetime Networks
See video of his presentation
View the Q&A session

What are viewers viewing in this new content world? Where? When? How? Gain insights into how consumers are adopting new content viewing technologies (or not) and what you should know to effectively monetize and market multi-platform content.

Panel Discussion:

  See the panel introduction here
Jason R. Klarman
Executive Vice President, Marketing and Digital
Bravo Networks
Kenny Miller
Executive Vice President and Creative Director, Global Digital Media
MTV Networks
View his presentation here
Chris Moseley
SVP of Marketing
The History Channel
View her presentation here
Steven Schiffman
Acting GM
National Geographic Channel
View his presentation here
  View post-panel Q&A here

 

Hosts:
 
 
Kenetta Bailey
SVP Marketing
WE
View her opening the session
Char Beales
President and CEO
CTAM
View her welcome

 

Planning Comittee:

Kenetta Bailey
SVP Marketing
WE tv

Linda Finney
VP Affiliate Marketing
Court TV

Marvin Dorson
Senior VP, Creative Services
Hallmark Channel

Laura Masse
Executive Vice President of Marketing
Hallmark Channel

 
 
www.ctam.com

201 North Union Street, Suite 440 - Alexandria, VA 22314
p.703.549.4200 - info@ctam.com

 
 
   

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