MARKETING TO THE WIRED CONSUMER
Find out what savvy marketers are doing to capture the hearts and wallets of consumers, and explore the marketing strategies and tactics that will help you grow your core business and successfully launch new products.

GETTING CREATIVE
Network marketing and promotion experts share insights for producing great creative and for better managing the process. Revitalize your artistic thinking with a Creative Showcase of attention-grabbing materials from 20 leading agencies selected by the industry's foremost marketers.

TURNING NEW PRODUCTS INTO $$$
Gain insight into the successful rollout of new broadband products. This track gives you what you need to understand the technology, determine the consumer benefits, develop a business model, integrate your products and market them profitably.

DEVELOPING EMERGING TECHNOLOGIES
Understand the technology information you need to profitably develop and launch new products. Sessions feature 12 IPO style presentations on the next generation of broadband products- juried for their educational value and consumer proposition. 

SUPERIOR SALES & SERVICE
Explore the yin and yang of ensuring world-class customer interactions whether you're selling new services to distributors or going straight to the consumer. Study strategies to unify sales and marketing for maximum results.

	Marketing to the Wired Consumer	Getting Creative	Turning New Products into $$$	Developing Emerging Technologies	Superior Sales and Service
Master Courses Sunday, July 22 12:00 pm - 4:30 pm	Multicultural Marketing	Maximizing Creativity with Multiple Agencies	Managing Your Bandwidth	Introduction to Digital Technology	How to Maximize Cable Operator Support
	Integrating the Web into Your Marketing Plan	Re-Branding From Deconstructing the Brand to Creating the Campaign	Competitive Marketing and Positioning of Advanced Services	Understanding Interactive TV Technology	Sales Channel Management
Breakout Block #1 Monday, July 23 2:30  pm - 3:35  pm	Finding the Right Mix - Marketing Multiple Services & Bundling	Creative Review of Emerging Technology TV Spots	Emerging Technology Research - Sizing Up Interactive	New Product Road Show #1	Lifetime Value of a Customer - Making Intelligent Choices
Breakout Block #2 Monday, July 23 4:15 pm - 5:30 pm	Promotion Marketing Options to Move Your Business	Just Because I Have Flaming Red Hair Doesn't Mean I Can't be Taken Seriously	Interactive Services - Applications & Marketing	New Product Road Show #2	Training in a Digital World
Chat Sessions   Tuesday 11:30 - 12:30	Digital Marketing	Creative Showcase	Launching VOD	ITV	Managing Digital Churn
	Targeting Hispanic Markets		PVR - Friend or Foe	Implementing ISP Choice	Telemarketing
	Targeting African American Markets
	Targeting Asian Markets
Ask The Expert Sessions Tuesday 11:30 - 12:30	The Value of Cause Branding	SPECIAL MINI SESSION  Introduction to the Creative Showcase	Telephony	Advanced Technologies	Training
	Using Ad Avails Effectively
		State of Design 2001	Retail	Getting New Products on to Cable Systems	Using the Web as a Sales Channel
Breakout Block #3 Tuesday, July 24 4:15 pm - 5:30 pm	Increasing Your Bottom Line - Marketing to Improve ROI	Seeking Gays, Latinos, Blacks and Women,  18 - 24	A Strategic Exploration of Cable Modem Marketing	New Product Road Show # 3	Compensation and Incentives

• Master Courses – are intensive 3.5 hour-long courses with limited attendance, but plenty of information. Separate registration is required. Choose wisely, time constraints and classroom style instruction allow you to attend just one session.
   

• Breakout Sessions – offer presentations or discussion  on specific topics related to the track theme. The 3 sessions within each track are offered in sequence so that you can attend all 3 or mix and match between tracks.
   

• Chat Sessions – allow small groups of peers to exchange ideas on common subjects of interest -- no presentations, just great ideas.
   

• Ask the Expert Sessions – a subject matter expert takes any and all questions and leads interactive discussion among the group.