Ask The Experts allow a small group to talk to an expert who takes any and all questions and leads interactive discussion among the group.  This is your chance to ask any and all questions of industry subject matter experts. 

Sessions will be held on Tuesday, July 16, 11:30am - 12:30pm.  Topics include:

Advanced Technologies 
Bring any and all questions about existing and emerging technologies for highly regarded tech guru and CTAM’s Chief Technology Instructor Walt Ciciora. One of Walt’s many strengths is explaining complex technology issues in plain English. 

Expert: Walter S. Ciciora, CTAM Senior Technology Instructor

Billing in a Two-Way World - Unlocking Incremental Revenue
New technologies and two-way digital cable are enabling potential revenue from creative billing solutions that complement existing systems. Learn how personal profile management and multiple billing options are starting to be integrated with traditional billing strategy to unlock higher revenue per household. Explore how managing a customer's expectations for pricing can be managed through the innovative use of bills, debit cards, credit cards, micro payments and automatic renewals.

Expert: Steve Salzinger, President & CEO, Cauldron Solutions

Customer Service 
May I help you? Does this sound too familiar and mundane? Are we limiting ourselves to the traditional ways of thinking about customer service? Are we investing in the right customer service capabilities? Are we taking advantage of the latest technology and human performance tools to enhance our customer service? Come and discover what's new in customer service. New accelerated levels of customer service are waiting to be discovered.
Expert: Marianne Seiler, CRM Global Service Line Senior Manager, Accenture

Don't Let Technology Torpedo Your Career
Could the email you just sent be your last?
Such a great tool… But such great risk! Have you stopped to think how your emails look to others? What do people really think when you thumb your Blackberry during meetings? Did technology ever fail you in the midst of a critical presentation? Is all this technology helping or hurting your personal brand image? Join one of the industry’s most creative and insightful marketers for a slightly “tongue in cheek” but very thought provoking look at how technology can affect our careers.

Expert: Dan R. Levinson, EVP Marketing, Court TV

Going Retail 
Casey is using her experience in retail marketing to lead AT&T Broadband into this major sales channel. Share her knowledge and get your questions answered by this retail guru.

Expert: Theresa Casey, Natl Dir Retail/Etail/OEM Sales Channels, AT&T Broadband

HDTV 
Millions of HD-capable digital TV monitors sold since 2000, HDTV programming available from major television networks and movie channels with other broadcasters also getting on board, satellite and terrestrial broadcast availability of HDTV signals, and cable's assurance to the FCC of near-term HDTV carriage -- what does the cable industry need to understand to effectively compete and prosper in launching, marketing and supporting HDTV services to subscribers?
Expert: Seth Kenvin, VP Corporate Development, BigBand Networks

Integrating Advertising & Promotions 
Boost the power of your promotions by better mixing with your media and ad sales partners. A leading expert from the Promotion Marketing Association will help you uncover the secrets to maximizing the punch of your campaigns and events.
Expert: Mike Valentino, President/CEO, TMPG

Launching On-Demand Services 
On-Demand services are very exciting ¾ but very complex to launch and operate. Whether its VOD, SVOD or FVOD, the operational issues must be addressed for a successful launch. Bring your questions, suggestions and early experiences for this very hands on and practical dialogue.

Expert: Jason Patton, iN DEMAND

Multiple ISP Marketing 
Delve into the issues and opportunities of multiple ISP marketing with one of the individuals responsible for EarthLink’s sales and marketing strategy.
Expert: Staci Parker, Vice President Cable Sales, EarthLink

Multicultural Marketing 
Ethnic markets have grown in size and purchasing power but continue to be under penetrated by cable services. From targeting, segmentation and content, come explore ways to reach this untapped revenue stream. 
Expert: Nancy J. Heffernan, Marketing Manager Video Services, Cox Communications

Theft of Service 
Digital video appears secure for now, but the pirates are developing the next generation of theft tools - just ask Direct TV! Join an insightful and thought provoking session on how you can secure your products and services. Take back practical ideas about transforming theft into a profitable business through audit, anti-piracy, and collections programs.

Expert: John Fouhy, Director of Risk Management, AT&T Broadband

Ringing Up Cable Telephony 
As one of the leaders of Cox Communications’ very successful telephony marketing, Tom is at the cutting edge of cable’s foray into this exciting area. Get a jump-start on your telephony planning in this very candid session.
Expert: Tom White, Director of  Marketing, Cox Digital Telephone, Cox Communications

CTAM - Cable & Telecommunications Association for Marketing
201 N. Union Street - Suite 440 - Alexandria, VA 22314
Phn. 703.549.4200 - Fax 703.684.1167 - ctam@ctam.com