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CNN,
Multichannel News and CTAM present
The Customer Retention Case
Study Competition

WINNERS:
First Place
AT&T Broadband Rewards Program
Karen Valliant, Retention Manager, AT&T Broadband
Matthew Kochan, Director New Product Strategy and Marketing, AT&T Broadband
Easy Pay
Warren Jones, Director of Competitive Strategy & Retention, Cox Communications
Patti Marciano, Director of Web Strategy, Cox Communications
Kate Silva, Advertising Manger – Internet & Phone, Cox Communications
Suzanne Foy, Director – eCare, Cox Communications
The Activation Campaign
Tom Brockhaus, Director, Customer Retention, Charter Communications
E.J. Glaser, VP Field Marketing, Charter Communications
Kathy McDonough, Director – Market Research, Charter Communications
Eagle Direct
CCS
Adelphia eConnection
Craig Chambers, President, CTSi
Deb Crave, Art Director, CTSi
Jennifer Moses, Power Link Data Services Coordinator
Adelphia Power Link Marketing Group
Second Place
In-bound Save Teams
Warren Jones, Director of Competitive Strategy & Retention, Cox Communications
Madeline Kimmich, Operational Sales Manager, Cox Communications
Save Database
Nancy L. Lowe, Program Manager, National Customer Service, Comcast
Leslie Thacker, Project Manager, Custer Service, Mid-West Division
Nicole Bolt, Senior Operations Analyst, National Customer Service
Adelphia Awards
John Cimperman, Region VP Sales and Marketing, Adelphia Communications
Carlson Marketing Group – Agency
Winning case studies were seen at
The Summit as part of the track of sessions on Recharging
Retention.
CTAM
- Cable & Telecommunications Association for
Marketing
201 N. Union Street - Suite 440 - Alexandria, VA 22314
Phn. 703.549.4200 - Fax 703.684.1167 - ctam@ctam.com
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