CNN, Multichannel News and CTAM present
The Customer Retention Case Study Competition

WINNERS: 

First Place 

AT&T Broadband Rewards Program 
Karen Valliant, Retention Manager, AT&T Broadband
Matthew Kochan, Director New Product Strategy and Marketing, AT&T Broadband

Easy Pay 
Warren Jones, Director of Competitive Strategy & Retention, Cox Communications
Patti Marciano, Director of Web Strategy, Cox Communications
Kate Silva, Advertising Manger – Internet & Phone, Cox Communications
Suzanne Foy, Director – eCare, Cox Communications

The Activation Campaign 
Tom Brockhaus, Director, Customer Retention, Charter Communications
E.J. Glaser, VP Field Marketing, Charter Communications
Kathy McDonough, Director – Market Research, Charter Communications
Eagle Direct
CCS

Adelphia eConnection 
Craig Chambers, President, CTSi
Deb Crave, Art Director, CTSi
Jennifer Moses, Power Link Data Services Coordinator
Adelphia Power Link Marketing Group

Second Place

In-bound Save Teams 
Warren Jones, Director of Competitive Strategy & Retention, Cox Communications
Madeline Kimmich, Operational Sales Manager, Cox Communications

Save Database 
Nancy L. Lowe, Program Manager, National Customer Service, Comcast
Leslie Thacker, Project Manager, Custer Service, Mid-West Division
Nicole Bolt, Senior Operations Analyst, National Customer Service

Adelphia Awards 
John Cimperman, Region VP Sales and Marketing, Adelphia Communications
Carlson Marketing Group – Agency 

 

Winning case studies were seen at The Summit as part of the track of sessions on Recharging Retention.

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