Deciphering Technology

Come to understand - in plain English - the technology and product development issues behind PVRs, home networking and advanced cable modem services.  Leave knowing how to translate the technology into enticing consumer benefits.

Breakout Sessions:

Clearing Up the HDTV Picture
Get the big picture on the operational and technological issues affecting the launch of HDTV products and services, as seen by both programmers and operators. The session will be formatted as a sort of "HDTV 101," including understanding different types of HD signals, bandwidth allocation, set top boxes and interface issues. An open discussion will follow.

Moderator:

Leslie Ellis, CTAM Senior Technology Advisor
Panelists:
  • Kenneth J. Michel, Vice President Engineering and New Technology, ABC-TV Network
  • Robert T. Van Orden, VP Product Strategy & Management, Subscriber Network Systems, Scientific-Atlanta
  • Dean Winkler, Chief Technology Officer, Crossroads Film

Deciphering Home Networking
Can we really make money from home networking?  There seem to be so many different approaches.  Which make the most sense for cable operators?  Learn from presentations comparing various PC, TV and "gateway" types of home networking platforms, and participate in the debate with industry reactors as we explore opportunities for cable to interconnect the electronic gadgetry of their customers.

Moderator:

Leslie Ellis, CTAM Senior Technology Advisor
Panelists:
  • Paula Giancola, Vice President, Marketing, Ucentric Systems
  • David Grubb, VP Network Technology, Motorola Broadband Communications Sector
  • Alan Yates, General Manager, Microsoft TV Marketing, Microsoft TV Division
Reactors:
  • Yuval Brash, Director Cable Product Development, KPMG Consulting 
  • Richard Hertz, VP Cross Platform Engineering, AT&T Broadband

DOCSIS 1.1 and Beyond
What is DOCSIS 1.1? Why should we even care? The answers are really much more exciting than the name! DOCSIS 1.1 is the technical name for the advanced cable modem specification that will enable many exciting new broadband Internet services, including the ability to sell different speeds, guarantee bandwidth and launch home networking and packet-style telephony. This session will describe how DOCSIS 1.1 enables these advanced services, what it takes to get there, and how you can prepare to take advantage of the expanded capabilities of this new platform.

Moderator:

Leslie Ellis, CTAM Senior Technology Advisor
Panelists:
  • Tim Doiron, Director of Marketing, ARRIS
  • Benoit Legault, Director, Technology Consulting, ADC
Reactors:
  • Albert H. Cheng, VP Distribution Strategy & Natl Accts, ABC Cable Networks Group
  • Susan K. Marshall, SVP Advanced Broadband Services, AT&T Broadband
  • Dom Stasi, Chief Technology Officer, TVN Entertainment

Master Courses:  (click here for more information)

  • Digital 201: Understanding Advanced Technologies for a Competitive Edge

  • iTV Technology

  • Launching On-Demand Services

Ask the Experts:  (click here for more information)
This is your chance to ask any and all questions of industry subject matter experts. Topics include:

  • Advanced Technologies

  • HDTV 

  • Launching On-Demand Services 

  • Ringing Up Cable Telephony 

 

 

 

CTAM - Cable & Telecommunications Association for Marketing
201 N. Union Street - Suite 440 - Alexandria, VA 22314
Phn. 703.549.4200 - Fax 703.684.1167 - ctam@ctam.com