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Keynote
Speakers:
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Henry Becton,
Jr.
President
WGBH
Special
Presentation on HDTV
Monday, July 15
11:45am
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John K. Billock
Vice Chairman and COO
Time Warner Cable
Monday, July 15 9:00am
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Mark Cuban
Chairman and President
HDNet
Special
Presentation on HDTV
Monday, July 15
11:45am |
Mel Karmazin
President and Chief Operating Officer
Viacom Inc.
Interviewed by Sue Herera, Anchor, CNBC
Tuesday, July 16 9:00am
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John S. Hendricks
Founder, Chairman and CEO
Discovery Communications, Inc.
Special
Presentation on HDTV
Monday, July 15
11:45am
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Robert Sachs
President and CEO
NCTA
Special
Presentation on HDTV
Monday, July 15
9:00am
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Sergio
Zyman
Chairman and Founder
Zyman Marketing Group
Tuesday, July 16 10:15am
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General
Session Panels:
It's A Brand New World
Monday, July 15 10:30am
What could be more challenging than branding a network in today's cluttered media environment? Whether starting up a new network or re-branding an existing service the challenge is the same -- establishing a clear identity and standing out against the competition. In the best CTAM tradition this top-level panel of recognized network leaders will share their strategies and success stories to help us all prepare for a "brand new world".
| Moderator: |
Marianne Paskowski,
Editorial Director, Reed TV Group &
Editor-in-Chief, Multichannel News |
| Panelists |
- Peter Liguori,
President & CEO, FX Networks
- Noreen O’Loughlin,
Executive Vice President and General
Manager, AMC
- Henry S. Schleiff,
Chairman & CEO, Court TV
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Advertising and
Marketing in a Changing Digital World
Tuesday, July 16
2:30pm
An in-depth look at how new technologies – PVR’s, digital programming, VOD/SVOD, etc. – are changing consumer views, business models and marketers’ ability to compete, sell more services, establish new shows, cross promote and succeed.
| Moderator:
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Josh Bernoff,
Principal Analyst, Forrester Research
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| Panelists: |
- David G. Barford,
EVP & COO, Charter Communications
- Ken Potashner,
Chairman, CEO & President, SONICblue
- Josh
Sapan, President & CEO, Rainbow Media Holdings, Inc.
- Rishad
Tobaccowala, President, Starcom MediaVest Group
I.P.
- Susan
Whiting, President & CEO, Nielsen Media Research
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Reality Check: What’s Hot – What’s Not
Wednesday, July 17
9:00am
A light closing brunch session covering lessons learned from products deployed before their time (Qube, FSN, Sega, Your Choice TV, Stargazer, VCTV, Triplecast, etc.) contrasted with new products whose time may finally be here, i.e. iTV, VOD, telephony, etc.
| Moderator: |
Rich
Cronin, President and CEO, Game Show Network |
| Panelists: |
- Louis A. Borrelli,
SVP Broadband, America Online
- Ron
Cooper, Chief Operating Officer, AT&T Broadband
- Mindy
Herman, President and CEO, E! Networks
- John M.
Higgins, Deputy Editor, Broadcasting & Cable
- Scott Kurnit,
Founder, Viewer's Choice, SET, About Inc.
- J. Max
Robins, Sr. Editor and Columnist, TV Guide
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CTAM
- Cable & Telecommunications Association for
Marketing
201 N. Union Street - Suite 440 - Alexandria, VA 22314
Phn. 703.549.4200 - Fax 703.684.1167 - ctam@ctam.com
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