To see a description of the track and sessions within it, click on the track name.

Schedule of Sessions:

  On the Money Marketing Electrifying Your Creative Recharging Retention Deciphering Technology Roundtables - Your Turn to Talk
Master Courses
Sunday 12:00 - 4:30 pm 

(Staggered times)
  • Brand Soup - Integrating Your Branding and Product Marketing

  • Breakthrough Plans for Multiple Products - Advanced Marketing Planning for Operators & Network Executives

  • Grow Your Cash Flow Through Proven Multicultural Marketing

  • The Dirty Details of Creating Advertising Campaigns

  • Relevant Innovations in Customer Care

  • Digital 201: Understanding Advanced Technologies for a Competitive Edge

  • iTV Technology

  • Launching On-Demand Services

None 
Concurrent Breakouts
Monday 2:30 - 3:45 pm
Demystifying Database Marketing Keeping the Suck out of Success Beyond Satisfaction: Earning the Profits of Loyalty DOCSIS 1.1 and Beyond Roundtables Session I

Click here for topics.

Concurrent Breakouts
Monday 4:15 - 5:30 pm
Retail/Sales Channels What the #&*#! is it?  How Creatives Sell Products to People Who Don't Get It Bundling for the Bottom Line Deciphering Home Networking Roundtables Session II

Click here for topics.

 

Ask the Expert Sessions
Tuesday 11:30 am - 12:30 pm 
  • Going Retail

  • Integrating Advertising & Promotions

  • Multiple ISP Marketing

  • Multicultural Marketing

 

Creative Showcase
  • Billing in a 2 Way World - Unlocking Incremental Revenue

  • Customer Service

  • Theft of Service

  • Advanced Technologies

  • HDTV

  • Launching On-Demand Services

  • Ringing Up Cable Telephony

  • Don't Let Technology Torpedo Your Career!  Could the email you just sent be your last?

  • Special Bonus Session: VOD/SVOD: Opportunities and Pitfalls

Concurrent Breakouts
Tuesday 4:00 - 5:15 pm
Untangling the Web - How to Generate Buzz and Subs through Online Marketing The State of Our Art 2002 and Beyond  Success Stories from the Field - Proven Solutions for Keeping Customers Clearing Up the HDTV Picture
Roundtables Session III

Click here for topics.

 

CTAM - Cable & Telecommunications Association for Marketing
201 N. Union Street - Suite 440 - Alexandria, VA 22314
Phn. 703.549.4200 - Fax 703.684.1167 - ctam@ctam.com