Keynote Speakers

 

Steve Ballmer
Chief Executive Officer
Microsoft Corporation

Ballmer heads the world's leading manufacturer of software for personal and business computing and assumes full management responsibility for the company, including delivering on the company's vision of "empowering people through great software - any time, any place and on any device." Ballmer is known inside and outside the company for his devotion to building closer relationships with Microsoft customers and partners. 

Matthew C. Blank
Grand TAM Winner
Chairman and Chief Executive Officer
Showtime Networks, Inc.

In a career spanning more than 20 years, Matt Blank has made an indelible mark on the cable television industry. CTAM awards him the Grand TAM, our highest honor, in recognition of the time, talent and commitment he has made to ensure the future of the industry through marketing, education, and leadership. 

J. Bradley Davis
Executive Vice President Corporate Marketing
Washington Mutual

Brian Fetherstonhaugh 
Chairman, Global Brands
Ogilvy & Mather Worldwide

The Ogilvy-IBM partnership has been a very productive one. Together, the client-agency team has won more than a dozen EFFIE awards for communications effectiveness, and contributed to a $50 billion increase in IBM’s brand value.

Michael George
Chief Marketing Officer and Vice President 
U.S. Consumer Marketing & eBusiness 
Dell

Mike George is responsible for building the Dell brand globally, enhancing the company’s marketing and eBusiness infrastructure, and developing a strong marketing community across Dell. He also has direct responsibility for the marketing, merchandising, ebusiness, and new business development functions of the U.S. Consumer business and the Dell Outlet business.  Hosted by Michaela Pereira, Anchor, “Tech Live,” TechTV.

Robert Glaser 
Chairman & CEO
RealNetworks, Inc.

Glaser, founder and CEO of RealNetworks®, Inc., has been a thought leader for several years around the nexus of media, computing, communication and the Internet. Glaser will discuss how media-rich services can increase consumer usage and loyalty of broadband services, including how RealNetworks has used broadband-targeted programming to develop premium subscription services, including RealOne™ SuperPass and RealOne Arcade, with more than one million paying customers. Glaser will also outline ways in which RealNetworks is partnering with cable operators to help them build free and paid content services into their broadband portals. 

Richard R. Green 
Chairman's Award Winner
President and Chief Executive Officer
CableLabs 

Under Dick Green's leadership, CableLabs has managed key technology projects that helped the industry move toward standardization, and achieved interoperability among multiple industry suppliers, including the Data over Cable Services Interface Specification (DOCSIS) CableLabs Certified cable modem effort.  And now CTAM Chairman Kevin Leddy salutes his leadership in bringing marketing and technology together with CTAM's 2003 Chairman's Award.  Green has been instrumental in giving marketers a seat at the table as new products are being developed, and CTAM a rold in coordinating industry initiatives in retail and mover programs.

Maureen A. McGuire
Vice President
Worldwide Marketing Management & Integrated Marketing Communications
IBM Corporation

The Ogilvy-IBM partnership has been a very productive one. Together, the client-agency team has won more than a dozen EFFIE awards for communications effectiveness, and contributed to a $50 billion increase in IBM’s brand value.


General Sessions

Fame: Creating and Managing Star Power
Sunday, July 20, 3:30 - 5:00pm
Cable has what it takes to make a star.  Find out how it happens - and how to manage it.  Don't miss this entertaining and enlightening session... with some of the most surprising speakers of Summit 03.

Moderator: Charles C. Koones, Group Vice President and Publisher, Variety
Panelists:
  • Paige Davis, Host of TLC’s Trading Spaces

  • Budd Friedman, Founder, The Improv

  • Eric Kessler, President Sales & Marketing, HBO

  • Peter Liguori, President & CEO, FX Networks

  • Kenny Mayne, ESPN SportsCenter

The Straight Story: MSO Programming
Tuesday, July 22, 4:00 - 5:00pm
Get the real deal from MSO chiefs: how they make decisions on what to carry where in the world of on-demand and high definition - and how they really feel about the options.

Moderator: Char Beales, President and CEO, CTAM
Panelists:
  • Lynne Constantini, Vice President Programming, Time Warner Cable

  • Patrick Esser, Executive Vice President, Cox Communications, Inc. 

  • Michael S. Willner, Vice Chairman and Chief Executive Officer, Insight Communications Company 

Closing Brunch
The Mad Science of Rebranding
Wednesday, July 23, 8:30 - 10:30am
From oddball approaches to sheer brilliance, learn from execs in the thick of reinventing their brand.  It's "Cronin Time" one more time.

Moderator: Rich Cronin, President and CEO, Game Show Network
Panelists:
  • Jarl Mohn, President of rThe Mohn Family Foundation and The Mohn Family Trust

  • Chris Moseley, EVP Worldwide Marketing & Brand Strategy, Hallmark Channel

  • Lenny Stern, Partner, SS+K 

  • David N. Watson, Executive Vice President Sales Marketing & Customer Service, Comcast Cable Communications


CTAM - Cable & Telecommunications Association for Marketing
201 N. Union Street - Suite 440 - Alexandria, VA 22314
Phn. 703.549.4200 - Fax 703.684.1167