Sunday, July 20

10:00am - 5:30pm New Media Lab Open
11:30am – 3:30pm Tutorials
Separate Registration Required.  Staggered Start Times.
3:30pm – 5:00pm General Session
Fame: 
Creating and Managing Star Power
5:00pm - 6:30pm Mark Awards Ceremony and Reception
6:00pm - 7:00pm New Member Reception
Sponsored by NDS Americas
By invitation.
8:00pm - 11:00pm Sunday Night Party
Party sponsored by TechTV and Oxygen. matchbox twenty sponsored by AOL for Broadband.

Monday, July 21

7:30am - 9:00am New Media Lab Open
9:00am – 12:30pm General Sessions
  • Steve Ballmer, Microsoft Corporation

  • Richard R. Green, CableLabs

  • Matthew C. Blank, Showtime Networks, Inc.

12:30pm  - 1:30pm Complimentary Lunch Served
12:30pm - 2:30pm New Media Lab Open
2:30pm – 5:30pm Breakout Sessions
4:15pm - 5:30pm Roundtable Discussions
The Art of Customer Care Track
5:30pm - 6:30pm Chairman’s Reception
Sponsored by Universal TV Networks
9:00pm – 12:00am Monday Night Party
Sponsored by IFC and Mag Rack

Tuesday, July 22

7:30am - 5:15pm Creative Showcase Open
7:30am - 9:00am New Media Lab Open
9:00am – 12:30pm General Sessions
  • Hall of Fame Induction

  • Rob Glaser, RealNetworks

  • Brian Fethersonhaugh, Ogilvy & Mather Worldwide

  • Maureen McGuire, IBM Corporation

2:30pm – 3:30pm Roundtable Discussions
2:30pm - 3:30pm Breakout Session:
Southwest Airlines - 
Service Lessons You Can Steal

Featuring Earl Sasser
4:00pm – 5:00pm General Session
The Straight Story: 
MSO Programming
5:15pm – 7:00pm Closing Reception
Sponsored by RealNetworks
9:00pm – 12:00am Tuesday Night Party 
Sponsored by ABC Family, ESPN, MTV2, NBC Cable Networks, Starz On Demand and Univision TV Group

Wednesday, July 23

8:30am – 10:30am Closing Brunch
The Mad Science of Rebranding

CTAM - Cable & Telecommunications Association for Marketing
201 N. Union Street - Suite 440 - Alexandria, VA 22314
Phn. 703.549.4200 - Fax 703.684.1167