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CTAM
CONFERENCE NON-COMMERCIAL POLICY
CTAM conferences are considered
to be high in value and important to the industry because they are an
educational event. The NON-COMMERCIAL POLICY ensures that all of our
conference attendees and YOU go back with a pleasant experience. The full
policy is shown below. Key elements of the policy include:
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Business meetings and
private social events may not conflict with General Sessions and
official conference social events.
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Meeting space in conference
facilities and hotel suites may not be used during General Sessions and
official conference social events.
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NO unofficial promotional
activities such as bill boards (stationary or mobile), balloons,
banners, characters, live bands, displays, literature or premium
distributions, etc. are allowed in the non-commercial zones, conference
hotels or in the convention center. NOTE: The zones
include both sides of the designated streets. (see map below)
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Room drops, publication
distribution and distributing any other literature must be approved in
advance by CTAM.
To avoid any last minute
hassles, please contact me with specific questions. I can be reached at seth@ctam.com
or 703.837.6546.
On behalf of the Board of Directors and CTAM members, thank you for your
support of CTAM’s non-commercial policy.
Non-Commercial
Zones for CTAM Summit 03
July 20 - 23, 2003
CTAM’s Conference Non-Commercial Policy
Amended November 6, 2002
Since its founding
in 1976, CTAM has been unique in the industry as a conference
sponsor focusing totally on educational programs without the
direct selling and circus-like atmosphere commonly found at trade
shows. While CTAM conferences feature networking and social
events, the organization manages the level of sponsorship to
maintain a relatively non-commercial atmosphere. CTAM requests
that all sponsors contact CTAM before contracting for promotions.
POLICY
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The educational
programs at all CTAM conferences will be non-commercial. Panels,
programs, group events and activities associated with or during a
CTAM conference shall be non-commercial; i.e. they will not be
used for sales efforts. No premiums can be distributed during
educational activities.
CTAM may offer sponsorship opportunities for specific CTAM
functions, including the New Media Lab and Creative Showcase. CTAM
may allow premiums to be distributed at social events. CTAM
sponsors are accorded special benefits based on their level of
sponsorship. However, CTAM does not endorse sponsors or their
products.
CTAM may rent small meeting rooms or suites at the conference
venue, which may not be used during general sessions. Non-CTAM
functions (educational, social or meetings), which are intended to
attract CTAM conference attendees may not be held at the
conference venue or off-premise while a CTAM educational or social
function is being held. CTAM does not allow promotion of other
non-CTAM functions at CTAM’s venue(s). CTAM will designate the
“Non-Commercial Zone” around conference venues to delineate
the area covered by this policy.
Press conferences must be approved by CTAM and may be held only
during time periods scheduled by CTAM.
News and information publications may be distributed to CTAM
conference attendees’ hotel rooms, if required bin fees have
been paid. Premiums and promotional literature may be distributed
to attendees’ rooms. CTAM retains the right of approval over
premiums and promotional literature; marketers must submit the
proposed room drop to CTAM one week prior to the conference. CTAM
controls the hotels’ dark television channels and will authorize
their use during a conference, giving preference to legitimate
video publications who must pay the publication bin distribution
fee.
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Recent examples of proposed
marketing ideas that were not allowed under CTAM’s Non-Commercial Policy
include: have bartenders at the conference hotel wear a company’s
tee-shirts; put a company logo on 1) hotel room keys, 2) hotel door knobs; 3)
coffee cups in the hotel restaurants and 4) CTAM badges; have well-known
cartoon character voices place guest wake-up calls; dress bus drivers as
cartoon characters; have gobo lights outside the hotel feature a company logo;
use pub bins for promotional materials; and place signs for “legal”
off-premise events in conference hotels.
As a general policy, CTAM will not participate in industry functions intended
to promote specific companies and their products and services.
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