Learn how to keep your subscribers
from dropping cable service or defecting to the competition. And
get intensive bundling therapy for your retention issues.
Honorable
Retentions
Monday, July 21, 2:30 -
3:45pm
Check out the best in retention marketing: winning presentations
from the CTAM/Multichannel News/Fox Cable Networks Customer
Retention Case Study Competition.
| Host: |
Larry
Oliver, Vice President/Group Publisher, Reed Business
Information Television Group |
| Moderator: |
Janice
Arouh, SVP Affiliate Marketing, Fox Cable Networks |
| Panelists: |
-
Dawn
Callahan, Director of Marketing Retention, Time Warner Cable
-
Joel
Chiodi, Executive Director Marketing & Promotion, Game Show Network
-
Stacy
Gordon, National Senior Director, Retention Marketing, Comcast
Cable Corporation
|
The
Impact of Bundling
Monday, July 21, 4:15 -
5:30pm
Three different MSOs assess the value of bundling and marketing
the bundle in the context of retention. Plus, get The
Street's perspective on the power of bundling.
| Moderator: |
Lori
McFarling, SVP Distribution & Marketing Strategy, Discovery Networks |
| Panelists: |
-
Kim
Kelly, President & Chief Operating Officer,
Insight Communications
-
Jerry
McKenna, VP, Strategic Marketing, Cable One
-
David
Pugliese, VP Product Marketing & Management, Cox
Communications
-
Lara
Warner, Analyst, Credit Suisse First Boston Corp.
|
Roundtables
Tuesday, July 22,
2:30 - 3:30pm
- Competitive Positioning for
Your Package
- Customer Modeling
- Managing Non-Pays
- Rewards & Loyalty
- Training CSRs to Save Subs
|
