Summit wrap up - updated 7.29.2004

CTAM Members Only:

See streaming video of many General Sessions courtesy of RealNetworks

See selected presentations

See the winners of the Fox Cable Networks, Multichannel News and CTAM Retail Case Study Competition

Available to everyone:

See photos from all three days here.

See the daily editions of Extra Extra: Monday | Tuesday

Order audio tapes of many Summit sessions here

View the Cable Channel's Summit coverage here

Multichannel News has launched Multi Vision, a new webcasting product currently featuring a round-table discussion with cable industry leaders and Multichannel News editors. Coverage and a recap of CTAM will be available during the conference.

CTAM Summit 04

We’re hurtling toward a new era in television and entertainment. Beyond pipelines and bundles and into transformation.  Cable’s got the goods. Now it’s time to go full throttle.

CTAM Summit 04 will help you make the most of cable’s unique advantages.  Redefine cable’s place in consumers’ minds. Successfully market exciting new services. Create new partnerships. Make profits skyrocket. And zoom further ahead of the competition.


The Summit is programmed by the Summit Planning Committee,  led by our co-chairs:

Kathy Dore
President Entertainment Services
Rainbow Media Holdings Inc
Pam Euler Halling
SVP Marketing & Programming
Insight Communications

Find out what Kathy and Pam have in mind for The Summit in this video recorded by The Cable Channel.



The CTAM Summit is the only industry conference that covers marketing from every angle.  Interested in a particular area? Chances are we're talking about it.  For example:

The Core of it All

  • It's About the Customer, Stupid!

  • Clearing the Confusion and Seizing the HD Opportunity – Hooking up the Lost 5 Million

  • The Newlywed Game MSOs and Programmers Surviving The Honeymoon

  • Take Control of Your Ad Sales Corporate Brand and Add New Value!

  • Voice of the Consumer

 New Products

  • Cable Phone - The New Competitive Marketplace

  • The Conundrum of Marketing On Demand and DVRs

  • Clearing the Confusion and Seizing the HD Opportunity – Hooking up the Lost 5 Million

  • More Share! Growing Your Broadband Business

  • iTV – Flashy Technology or Competitive Imperative?

  • What’s Next in Program Distribution? 

 Sales Channels & Partnerships

  • The Newlywed Game MSOs and Programmers Surviving The Honeymoon

  • Award Winning Retail Success Stories

  • Opening the Channels, Closing the Sales

  • Who Wins? Balancing Agency and Client Perspectives

 

Competition

  • Two-Way or No-Way – The Competitive Advantages of Cable Set Tops

  • Competitive Intelligence- How to go on the Offense?

  • iTV – Flashy Technology or Competitive Imperative?

  • Cable Phone – The New Competitive Marketplace 

 

Cutting-Edge Marketing 

  • Commercial Services – Cable’s Growing Presence 

  • Award Winning Retail Success Stories

  • Success in Integrated Marketing - Defined 

 The Creative Process

  • The Conundrum of Marketing On Demand and DVRs

  • Take Control of Your Ad Sales Corporate Brand and Add New Value!

  • Who Wins? Balancing Agency and Client Perspectives

And that's not all.  Check out all of our sessions.