Breakout Sessions
This is where you'll find the ideas and tactics that will help you improve your business today. Offered concurrently, choose the topic that most interests you for each time slot.  

Monday, July 19
2:30 - 3:45 pm 

• Award Winning Retail Success Stories

• The Conundrum of Marketing On Demand and DVRs

• It's About the Customer, Stupid!

• Opening the Channels - Closing the Sales

• Two-Way or No-Way - The Competitive Advantage of Cable Set Tops

Monday, July 19
4:15 - 5:30 pm

• Cable Phone - The New Competitive Marketplace

• Clear the Confusion and Seize the HD Opportunity - 
  Hooking Up the Lost Five Million

• iTV - Flashy Technology or Competitive Imperative?

• Success in Integrated Marketing - Defined

• Take Control of Your Ad Sales Corporate Brand and Add New Value!

Tuesday, July 20
2:30 - 3:45 pm

• More Share! Growing your Broadband Business 

• The Newlywed Game 
  MSOs and Programmers Surviving the Honeymoon

• Voice of the Consumer

• What's Next in Program Distribution?

• Who Wins? Balancing Agency and Client Perspectives

subject to change.