Julia Langley to Keynote at CTAM Summit  

New General Sessions Bolster Boston Line Up

(Alexandria , VA - June 22, 2004) Julia Langley, Vice President Business Innovation, Philips Consumer Electronics, is keynoting the CTAM Summit, Full Throttle, scheduled for July 18-21, 2004 at the Hynes Convention Center in Boston .  Retail and consumer electronics are increasingly important to cable companies.  Langley plans to cover HDTV, connected entertainment and enriched communications and other lifestyle applications made possible by cable's broadband home, as well as the business models required for cable and CE to bring new products to market.

Also, CTAM is announcing two, new information-packed general sessions to be held during the Summit .  In New Ways to Slice, Dice and Entice New Audiences, attendees find out what leading marketers from inside and outside of the industry are doing to attract diverse consumer segments.  The panelists are:

  • Gilbert Davila, Vice President of Multicultural Marketing, Walt Disney Company 

  • Sara Levinson, President, Women's Group, Rodale 

  • Dawn M. Sweeney, President, AARP Services, Inc.

Mark Tomizawa, President, SMASH Advertising, is moderating the session.

In the general session, The Last Lap: Industry Leaders Tackle the Tough Issues, panelists will share with attendees the big issues reshaping business - dealing with competition, looming disruptive technologies, potential government intervention and the changing role of marketing.  The speakers are:

  • Glenn A. Britt, Chairman & CEO, Time Warner Cable

  • Judy Girard, President, Shop At Home Network

  • Raymond Katz, Senior Managing Director, Bear Stearns & Co., Inc.

  • Josh Sapan, President & CEO, Rainbow Media Holdings Inc.

Torie Clarke, Senior Advisor for Communications and Government Affairs, Comcast Corporation, is moderator.

As previously announced, Chris Albrecht, Chairman & CEO, Home Box Office, Inc.; Donny Deutsch, Chairman & Chief Executive Office, Deutsch Inc.; Tom Werner, Partner, Carsey Werner Mandabach & Chairman, The Boston Red Sox; and Michael S. Willner, President & CEO, Insight Communications, are also featured keynote speakers.

The CTAM Summit is cable's premier educational marketing and management conference. For more information, please visit the " Summit " section of http://www.ctamconferences.com.

For complimentary press registration, please visit http://www.ctam.com/conferences/summit/pressreg.pdf, complete the form and fax it back to CTAM at 703.684.1167.




CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to advancing consumer and business-to-business marketing excellence, the mastery of new technologies, and strategic learning in cable, broadband and other emerging media. As the industry's primary professional membership organization, CTAM provides marketing education, information and networking opportunities to its members, through conferences, courses, specialized publications, Web sites, consumer research and an active network of local chapters. The CTAM Educational Foundation and its centerpiece initiative, CTAM's Executive Management Program at the Harvard Business School, are designed to help senior industry executives manage more effectively in a market-driven, consumer-focused environment.

Contact: Phyllis Dickerson-Johnson, CTAM, Director, Communications and Media Relations, 703.837.6575, phyllis@ctam.com