Industry Outsiders to Help Industry Insiders
Go Full Throttle on Marketing Strategy and Creative

General Session Completes Boston Line Up

(Alexandria, VA – June 30, 2004) Philipp Klein, Vice President of Marketing and Product Development, Buena Vista Datacasting (an affiliate of The Walt Disney Company and operator of MovieBeam™ Entertainment), and Mary Pat Ryan, Executive Vice President, Marketing, Sirius Satellite Radio (makers of satellite radio), will conduct separate presentations during the upcoming session, On the Launch Pad: Strategic Insights and Creative Inspiration, on Sunday, July 18, 3:00-4:00 pm, at the CTAM Summit.

This general session examines two business perspectives about successfully bringing new technology-based products to market. The representatives from companies outside the cable industry will share their stories on how they developed marketing campaigns that met their unique challenges, from concept to creative, process to production.

Cable’s own Chris Moseley, Executive Vice President, Chief Marketing Officer, Hallmark Channel, is the host.

This general session immediately precedes the 21st Annual CTAM/Multichannel News Mark Awards Presentation from 4:00 pm - 5:00 pm, and the Mark Awards Gallery Opening Reception, from 5:00 pm - 6:00 pm.

The CTAM Summit, Full Throttle – scheduled for July 18-21, 2004 at the Hynes Convention Center in Boston – is cable’s premier educational marketing and management conference. For more information, please click here.

Complimentary Summit press registration. Please complete the form and fax it back to CTAM at 703.684.1167.

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to advancing consumer and business-to-business marketing excellence, the mastery of new technologies, and strategic learning in cable, broadband and other emerging media. As the industry's primary professional membership organization, CTAM provides marketing education, information and networking opportunities to its members, through conferences, courses, specialized publications, Web sites, consumer research and an active network of local chapters. The CTAM Educational Foundation and its centerpiece initiative, CTAM's Executive Management Program at the Harvard Business School, are designed to help senior industry executives manage more effectively in a market-driven, consumer-focused environment.

Contact: Phyllis Dickerson-Johnson, CTAM, Director, Communications and Media Relations, 703.837.6575, phyllis@ctam.com