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Bring your questions. Share your experiences. These small,
casual discussion groups are your chance to gather advice and
give it. No presentations here... just great ideas.
Monday,
July 19
2:30 - 3:45 pm
357
Channels and There's Nothing on ... Except iTV Games
Facilitator: Dan
Sweeney, Buzztime
Explore how games
are supporting cable’s local community value,
differentiating digital cable from DBS and are used to
support innovative cable product marketing initiatives.
Brand
Partnering
Facilitator: Ken
Holtz, Brand Spank’n News
A discussion on
how to leverage the power of popular consumer brands to
expand cable marketing budgets, while adding extra value and
relevance to cable’s services.
Broadband
Content - What's Working?
Facilitator: David
Preschlack, ESPN
Hear
some best practices in content that grabs eyeballs and
increases brand awareness.
Copyright
Challenges in the Internet Age
Facilitator: Frank
Lloyd, Mintz
Levin Cohn Ferris Glovsky & Popeo
In
the Internet Age, traditional principles of Intellectual
Propery (IP) protection, such as "fair use" of
copyrighted material, are under scrutiny. Learn what’s
happening today and what the industry should be thinking
about.
Hispanic
Marketing
Facilitator: Mauro
Panzera, Comcast
Learn how MSOs are reaching the
Hispanic market — research, programming, pricing,
distribution channels, customer service/installations, etc.
Retention
Strategies
Facilitator: Mark
Johnson, NCTI
Call centers
impact retention – what are you doing to ensure the impact
helps increase retention?
Taking DVR
Mainstream
Facilitator: Michael
Markman,
Digeo
A discussion on
how to market a product (DVRs) that users absolutely adore
but non-users still don't get what the fuss is all about.
Monday,
July 19
4:15 -
5:30 pm
Buzz Marketing
Facilitator: Gary Brockman, CNN Networks
The topic of this roundtable is "Buzz Marketing".
For the purposes of our discussion, buzz marketing is
defined as any non-traditional marketing that has been used
to get your product, brand or service noticed by a target
audience. With
an out-of-the-box approach, this clever form of marketing is
used to break through the clutter to generate awareness,
talk...or "buzz".
Cable Technology 101 – The Key to New Product Launches
Facilitator: Craig
Leddy, NDS
Join this discussion--in plain English--about the key
technology factors that determine whether any new
product gets distributed on cable.
Developing a
Winning Team
Facilitator: Darlene
Chapman-Holmes, GoodLife TV
Learn
how to create an inclusive sales culture that develops your
employee’s skills while meeting your business goals.
E-Marketing
Opportunities
Facilitator: Kelly
Wanser, ColdSpark
Cool tips on hot
e-marketing opportunities.
Effective Use
of Local Avails with a Shrinking Inventory
Facilitator: John
Collins, Time Warner Cable
Inventory
is shrinking….learn effective uses for local ad avails in
this climate.
Marketing High
Speed Data to Women
Facilitator: Al
Mikolajczyk,
Cox
Orange
County
and Terry
Maloney, Comcast Eastern Division
Best practices
from successful efforts to attract women to high speed.
WiFi
Facilitator: Steve
Costa, Cox Communications New England
Is
WiFi cable’s friend…or does it pose a threat?
Tuesday,
July 20
2:30 -
3:45 pm
Cable Phone
Facilitator: Barbara
Hedges, Charter
Marketing
strategies to launch Cable Phone.
Chris Albrecht
Keynote Session Wrap-Up
Facilitator: Olivia Smashum, HBO
Getting to the
Digital Platform
Facilitator: Jim
Henderson, Charter Communications
A
discussion on successful strategies to get you to the
digital platform.
HDTV Marketing
Facilitator: Bob
Adelman, Fox Sports Net
Join
us and exchange ideas on how to market this fast growing
product in your market.
On Demand – Marketing and Technology
Facilitator: John
Vartanian, iN DEMAND
Come learn the
latest marketing strategies for On Demand.
Sales Strategies
Facilitator: Tom
Wenzel, Starz
Do
you have killer sales strategies? Come share your
ideas…and learn a few.
Tom Werner
Keynote Session Wrap-Up
Facilitator: Gerry
Laybourne, Oxygen Media LLC
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