|
Sunday,
July 18
|
| 10:00am
- 5:30pm |
Summit
Central Open |
| 11:30am
- 2:30pm |
Tutorials
Separate Registration Required. |
| 3:00pm
- 4:00pm |
Sensational
Sunday Session
Panel: On
the Launch Pad: Strategic Insight and Creative
Inspiration |
| 4:00pm
- 5:00pm |
Mark
Awards Presentation |
| 5:00pm
- 6:00pm |
Mark
Awards Gallery Opening and Reception
Sponsored by
Hallmark Channel, HBO, The History Channel, Lifetime
Television, and Showtime Networks |
| 6:00pm
- 7:00pm |
New
Member Reception
Sponsored
by NDS |
| 9:00pm
- 12:00am |
Sunday
Night Party
Sponsored
by My Music Channel |
|
Monday,
July 19
|
| 7:30am
- 5:30pm |
Summit
Central Open
|
| 9:00am
- 9:45am |
Keynote
Session
- Donny
Deutsch, Chairman & Chief Executive Office,
Deutsch Inc.
|
| 10:15am
- 11:15am |
Keynote
Panel
Panel:
New Ways to Slice, Dice, and Entice New Audiences |
| 11:45am
- 12:30 pm |
Keynote
Session
- Julia Langley,
Vice President Business Innovation, Phillips
Consumer Electronics
|
| 12:30pm
- 2:30pm |
Complimentary
Lunch in the
New Media Lab |
| 2:30pm
- 3:45pm |
Breakout
Sessions
-
Award
Winning Retail Success Stories
-
The
Conundrum of Marketing On Demand and DVRs
-
It's
About the Customer, Stupid!
-
Opening
the Channels - Closing the Sales
-
Two-Way
or No-Way - The Competitive Advantage of Cable Set
Tops
Roundtable Discussions
-
357 Channels and There's Nothing on ... Except iTV Games
-
Brand Partnering
-
Broadband Content - Whats Working
-
Copyright Challenges in teh INternet Age
-
Hispanic Marketing
-
Retention Strategies
-
Taking DVR Mainstream
|
| 4:15pm
- 5:30pm |
Breakout
Sessions
-
Cable
Phone - The New Competitive Marketplace
-
Clear
the Confusion and Seize the HD Opportunity -
Hooking Up the Lost Five Million
-
iTV
- Flashy Technology or Competitive Imperative?
-
Success
in Integrated Marketing - Defined
- Take
Control of Your Ad Sales Corporate Brand and Add
New Value!
Roundtable Discussions
-
Buzz Marketing
-
Cable Technology 101 - The key to New Product Launches
-
Developing a Winning Team
-
E-Marketing Opportunities
-
Effective Use of Local Ad Avails with A
Shrinking Inventory
- Marketing High Speed Data to Women
- WiFi
|
| 5:30pm
- 7:00pm |
Chairman's
Reception
Sponsored
by STARZ! |
| 9:00pm
- 12:00am |
Monday
Night Party
Sponsored
by Rainbow |
|
Tuesday,
July 20
|
| 7:30am
- 4:15pm |
Summit
Central Open
|
| 7:30am
- 8:45am |
Profiting
from Broadband Content
Presented by
Multichannel News and Broadcasting & Cable
Separate Registration Required.
|
| 9:00am
- 10:00am |
Keynote
Session
|
| 10:30am-11:15am |
Keynote
Session
Michael S.
Willner, President & CEO, Insight
Communications
|
| 11:45am
- 12:30pm |
Keynote
Session
Tom Werner,
Partner, Carsey Werner Mandabach &
Chairman, The Boston Red Sox
|
| 12:30pm
- 2:30pm |
Complementary
Lunch in the
New Media Lab |
| 2:30pm
- 3:45pm |
Breakout
Sessions
-
More
Share! Growing your Broadband Business
-
The
Newlywed Game
MSOs and Programmers Surviving the Honeymoon
-
Voice
of the Consumer
-
What's
Next in Program Distribution?
- Who
Wins? Balancing Agency and Client Perspectives
Roundtable Discussions
-
Chris
Albrecht Keynote Session Wrap-up
-
Cable Phone
-
Getting to the Digital Platform
-
HDTV Marketing
-
On Demand -
Marketing and Technology
-
Sales Strategies
- Tom Werner Keynote
Session Wrap-up
|
| 4:15pm
- 5:30pm |
General
Session
Panel:
The Last Lap: Industry Leaders Tackle the Tough
Inssues |
| 5:30pm
- 6:30pm |
Closing
Reception
Sponsored
by Turner |
| 9:00pm
- 12:00am |
The
Annual CTAM Tuesday Night Bash
Sponsored
by ABC Cable Networks Group, ESPN, and MTV Networks.
Shuttle Buses sponsored by Oxygen Media Inc. |
| Wednesday,
July 21 |
| 9:00am
- 12:00pm |
Tutorials
Separate Registration Required. |
| 12:00pm
- 5:00pm |
Company
Meetings |
