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Get intense coverage of advanced topics from top consultants and industry experts in these two and half hour sessions on Sunday, July 18 and Wednesday, July 21. Separate registration required.

Commercial Services - Cable's Growing Presence
Sunday, July 18 from 11:30 - 2:00 pm 
Wednesday, July 21 from 9:00 - 11:30 am
Instructors:  Raj Anantharaman, Capgemini U.S., Gary Cronk, Time Warner Cable and Jason Welz, Time Warner Cable
The cable industry's focus on commercial services is off and running…and red hot!

MSO’s are ramping up dedicated B2B resources at all levels of the organization.

As this rollout continues and the voice-video-high speed data products serve increasing consumer segments, how are residential and commercial services marketers and customer care specialists communicating and working together? What are the best strategies for branding and promoting to businesses, and how will these complement existing residential marketing efforts? How can you effectively communicate commercial services priorities and needs at all levels of the company?
Are industry suppliers in sync with projected enterprise requirements? What is the opportunity for programmers in this growing sector? Which vertical industries are  best suited to offer solid early returns?

This 101 course will cover the core commercial services products and their value propositions; the business models that differentiate the smaller/medium businesses from large enterprises; and better understand cable’s exciting B2B opportunities.

Competitive Intelligence - How to go on the Offense?
Sunday, July 18 from 12:00 - 2:30 pm 
Wednesday, July 21 from 9:30 - 12:00 pm 
Instructors:  Duane Dick and Robert Wharton, Sand Cherry Associates
How does cable move from a reactive to a proactive strategy against the competition?  This 201 tutorial takes an intense look across video, high speed internet and retail, and gives you the tools you need to go on the offense.  Learn about the current competitive landscape, explore approaches to collecting key information and learn what to do with the information to create a proactive strategy.  

ROI of Retention
Sunday, July 18 from 11:30 - 2:00 pm 
Wednesday, July 21 from 9:00 - 11:30 am
Instructor: Judi Allen, Allen Strategies
Is retention a challenge for you?  Are you getting the most out of your retention efforts?  Learn who churns, why they churn, and the retention cycle in life stages.  Hear about what works in customer modeling, rewards/loyalty, and marketing.  Attend this 201 Tutorial and walk away with best practices to help you obtain maximum ROI.

What's the Value of Voice?
Sunday, July 18 from 12:00 - 2:30 pm 
Wednesday, July 21 from 9:30 - 12:00 pm 
Instructor: Mark Dzuban, Cedar Point Communications
Since the invention of the telephone, voice services and features continually have redefined the way people interact. Cable, which recognized the value of telephony more than a decade ago, now is leveraging its investment in two-way infrastructure to deliver voice individually, or as part of a “triple play” bundle of services? How will a subscriber differentiate between primary line, non-primary line and third party, best-efforts voice services? This 101 Tutorial will teach you the marketable attributes of each. What types of features will set cable telephony apart from the ILEC and CLEC competitors, and is voice an end in itself, or only a step toward multimedia services like video telephony?