CTAM Summit 05

Congratulations to the winners of The On Demand Case Study Competition.

CTAM members can check out the full case studies here.

Subscription

1st Place
About Showtime On Demand Original Series Previews
Showtime Networks
Marjorie Deninger, Vice President, Consumer Research
Others to be credited: Alicia Scotti, Stacie Beiser, Paul Jags

2nd Place
Take a Month Off with WWE 24/7 and WrestleMania 21
World Wrestling Entertainment
Jill Andrews, Director, Affiliate Marketing

Free

1st Place
Dragons: A Fantasy Made Real Program Promotion
Discovery Networks
Jennifer Dangar, VP - New Media Distribution & Douglas Craig, VP, Programming, Discovery On Demand

2nd Place
Mag Rack/Charter Communications " Click-to-Win"
Mag Rack & Charter Communications
Beth Sanford, VP Marketing, Mag Rack & Robert Ladd, Corporate Marketing Director, Charter Communications
Others to be credited: Adam Weinstein, Steve Diamond, Sona Mirakian

2nd Place
NFL Network On Demand Launch
NFL Network
Jamia Bigalow, Director, Affiliate Marketing
Others to be credited: Adam Shaw, Brian Decker, Art Marquez, Brent Fisher, Kevin Balluff, Dan Margulis, Tom Brady, Peter Brickman, NFL Films, E-Dialog, Bird Design, SFGT

2nd Place
Franklin Movie Premieres on Comcast ON DEMAND
NOGGIN
Sarah Burke, Marketing Manager & Deena Demasi, Marketing Director
Others to be credited: Mike Aaronson, Clark Stubbs, Mark Salisbury, Matt Duntemann, Melinda Beck, Jim Stauffer

2nd Place
Troop Greetings ON DEMAND
Comcast - Eastern Division
Ted Hodgins, Sr. Director of New Product Marketing
Others to be credited: Melanie Sommer, Dan McMonigle, Beth Bacha, Jeff Alexander

Movies

1st Place
Cox San Diego Movies On Demand en Espanol
Cox Communications
Marty Youngman, Manger VOD/PPV

HD/Events/Other

1st Place
Comcast Votes Yes to Campaign 2004
CN8, The Comcast Network
Jon Gorchow, Vice President and General Manager

Overall Category Awareness

1st Place
New England On Demand Services
Cox Communications - New England
Gina Gentili, Marketing Manager
Others to be credited: Mike Patrie, Joyce Arcand, Chris Donahue, Pat Sylvia, Carrie Coren, Bill Quell, Steve Costa, Jen Beyer, Joe Levesque, and Kim Webber

2nd Place
ON DEMAND Usage Reduces Digital Disconnect Churn
Comcast Cable
Meredith Lawless Black, Marketing Strategy Manager
Others to be credited: Margaret Boller