Jon Bon Jovi Musician, Actor, Sports Owner Monday, July 25, 10:30am - 11:15am
Musician, singer, songwriter and actor, JON BON JOVI is most famous as the voice for the band BON JOVI. Since the group’s formation in the early 1980’s, Bon Jovi have sold more than 100 million records worldwide and more than 32 million fans in 47 countries have seen them in concert. Bon Jovi will release a new album this fall with a world tour to follow. In addition to his status as a musician, Jon has built an impressive resume for his acting career appearing in a dozen motion pictures (including "Moonlight and Valentino" and "U-571") and appearing on television, including a recurring role on “Ally McBeal." In 2003, Jon Bon Jovi introduced the Arena Football League (AFL) to the city of Philadelphia. Jon’s goal was to introduce a new type of sports owner. The Philadelphia Soul’s mission to help the community is a cornerstone of the team’s identity. Before the team had played their first ever game in their 2004 inaugural season, the Soul had given more than $200,000 to local causes. Over the course of the first and second seasons, team members, dancers and Jon himself made numerous public appearances and visits as representatives of the Soul in the community, donated a $70,000 playground to a local children’s home, brought thousands of local children to witness the football team practice and play and the total of monies donated to Philadelphia charities has reached half a million dollars.
	Larry King Host, Larry King Live CNN Tuesday, July 26, 4:15 - 5:30pm Interviewing Brian L. Roberts
Celebrating his 45th year in broadcasting in 2002, CNN’s Larry King is the host of the network’s Larry King Live, the first worldwide phone-in television talk show and the network’s highest-rated program. The Emmy Award-winning King and author of multiple books has been dubbed “the most remarkable talk-show host on TV ever” by TV Guide and “master of the mike” by TIME Magazine. Described as the “Muhammad Ali of the broadcast interview,” King has been inducted into five of the nation’s leading broadcasting halls of fame and is the recipient of the prestigious Allen H. Neuharth Award for Excellence in Journalism. Larry King Live debuted on CNN in June 1985 with its now famous mix of celebrity interviews, political debates and topical discussions.
	Shelly Lazarus Chairman and Chief Executive Officer Ogilvy & Mather Worldwide Monday, July 25, 9:00 - 10:00am
Shelly Lazarus has been working, as she would say it, "in the business I love," for more than three decades, almost all of that time at Ogilvy & Mather Worldwide. After rising through the account management ranks, she became the General Manager for Ogilvy & Mather Direct in the US. Those years cemented her belief in integrated marketing, which has become the backbone of Ogilvy's 360 Degree Brand StewardshipSM — the philosophy recognized as the driving force behind most of Ogilvy's commercial success in the last decade.
	Brian L. Roberts Chairman and CEO Comcast Corporation Tuesday, July 26, 4:15 - 5:30pm
Brian Roberts heads one of the nation's leading providers of cable, entertainment and communications products and services. Under his leadership, Comcast has grown into a Fortune 100 company with more than 21.5 million customers and 68,000 employees. CTAM now presents him with our highest honor, the Grand TAM, in recognition of the commitment he has made to ensure the future of the industry through marketing, education and leadership.
	Joshua Sapan President and Chief Executive Officer Rainbow Media Holdings LLC Tuesday, July 26, 4:15 - 5:30pm
Joshua Sapan is being honored for his tremendous leadership of the CTAM Educational Foundation.  As a member of the founding group in 1996, he envisioned a world class educational program to help veteran industry members face the challenges of the increasingly competitive marketplace.  The Executive Management Program at the Harvard Business School exceeds that goal on every front.
	Peter Weedfald Senior Vice President, Sales and Marketing, Consumer Electronics & North American Corporate Marketing Samsung Electronics America, Inc. Tuesday, July 26, 11:45 - 12:30pm
Peter Weedfald’s sphere includes marketing, advertising, customer and partner relations, research, the consumer information center, B2B and B2C commerce, CRM and internet based programming, retail detail marketing teams and business strategies across five Samsung divisions, including consumer electronics, information technology, semi conductor and telecom. In addition, he oversees all sales, product marketing and operations for Samsung’s $3 billion dollar U.S. based consumer electronics division. Thanks to a nimble and dauntless online marketing strategy and close sales and marketing relationships with channel partners, he has Samsung riding high in the rapidly shifting CE industry as the world’s fastest growing brand (Interbrand) over the past 3 years.

General Session Panel

Cable Lessons from Winning Teams
Tuesday, July 26, 9:00 - 10:00am
We look to the world of sports for marketing lessons from two established winners.  NASCAR and the New England Patriots have grown huge and incredibly passionate fan bases, using a constant connection that is fostered via focused strategies by leveraging media.  Add the need to maximize multiple revenue streams - from ticket sales to television ratings to merchandise sales - and cable can benefit from some valuable coaching.

	Moderator: John Saunders Sports Commentator ESPN and ABC Sports
	Panelists:
	Brian France Chairman & CEO NASCAR
	Jonathan A. Kraft President and Chief Operating Officer The Kraft Group Vice Chairman New England Patriots

CTAM Summit 05
July 24 - 26, 2005
The Pennsylvania Convention Center
Philadelphia