Monday
2:30 - 3:45pm

Competitive Broadband Marketing
Broadband & Telephone Track
Room 104 AB

Find out how to leverage the superiority of cable’s broadband platform and capitalize on its strengths to vanquish your competitors through compelling consumer marketing. The stage will be set with insights from two leading experts, then share your own ideas and questions with other broadband marketers. 
Takeaway: Sound advice and concrete ideas for advertising and marketing your broadband service in the case of growing competition.

Sales Management
Cable Sales Track
Room 101 A

Every team needs a great coach – and every coach needs great athletes. Learn how to maintain a winning sales team with ideas for hiring, training, motivating and evaluating sales champions.
Takeaway: A clearer focus on the basics skills required to maximize line level performance.

Blogs, Guerillas and Buzz… OH MY! -
Trends in Alternative Marketing
Competitive Cable Marketing Track
Room 102 B

Prized buzz marketer Mark Hughes will train you to out-think versus out-spend your competition. Find out what a blog is and why it matters. Learn to better leverage localism. Uncover strategies for generating word of mouth marketing, water-cooler coolness and buzz currency - all geared to attract and retain more customers.
Takeaway: Get schooled on the hottest marketing trends and practical advice on how they can be applied to cable.

New Research Methodology Beefs Up Marketing Muscle
Network Marketing Track
Room 102 A

Discover creative new ways to dive deep inside your customers’ minds. Then learn and discuss how to turn this information into marketing strategy and tactics.
Takeaway: Fresh, innovative and insightful approaches for conducting viewer research and learning what really turns them on and off.

Tuesday
2:30 - 3:45pm

eTV to iTV – Basic Training
Advanced Video Services Track
Room 102 B

Start off with the basics- learn the language and state of the technology- and get everything you need to step into the ring yourself.  Get trained on the "how," uncover more about the "why" and learn by looking at actual applications. Then, land that final punch with tips to ensure the future success of interactive in your business.
Takeaway: Learn what it entails to take an iTV application from idea to implementation.

Broadband Content & Applications
Broadband & Telephone Track
Room 104 AB

Get up to speed on next generation services in video, music, photos, and games and the apps that keep the customer's communications and connection secure. Don't forget to bring your questions and ideas since this will be an "open training" session.
Takeaway: The latest in killer content and applications that can pump up the value on the broadband pipe.

Championing a Competitive Culture
Competitive Cable Marketing Track
Room 101 A

Join forces with an expert in competitive intelligence to learn what it takes to "KO the competition" with a company-wide battle plan. The leader of Cox Communications' "CIA-Cox Intelligence Agents" program will outline how competitive briefs, competitive intranet portals, competitive advertising strategies and employee programs can all be deployed to gather data, arm the frontline staff and foster a competitive mindset.
Takeaway: Find out how to ingrain a competitive culture in your company at all levels - from sales to service, and from CEO to CSR.

The Power of Partnership Marketing
Network Marketing Track
Room 102 A

What’s the benefit of teaming up with an outside partner, whether it’s a for-profit company or a non-profit? Find out how marketing with another can help you get more out of every dollar and make your ROI a TKO.
Takeaway: The benefits and warning signs of partnership marketing including case study examples of how they have worked for other networks. 

CTAM Summit 05
July 24 - 26, 2005
The Pennsylvania Convention Center
Philadelphia