General Sessions
Offer the big-picture view. Gain vision and insight from the
industry's leading strategic thinkers.
Breakout Sessions
This is where you'll find the ideas and tactics that will
help you improve your business today. Offered concurrently, choose
the topic that most interests you for each time slot.
Time with Your Trainer
These down-and-dirty 75-minute sessions give you a chance to
get deep into a subject with 30 minutes of instruction, then leave
you plenty of time for interaction to make sure you get what you
want out of the time you put in.
Learning
Tracks
Let your inspiration float like a butterfly and your strategy
sting like a bee. These 5 rounds of learning tracks will assure
your shot at the title. (Breakout and Time with Your Trainer
sessions are divided into tracks.)
Advanced Video Services
Go toe-to-toe with the marketing challenges of selling DVR, On
Demand, HDTV and iTV. Learn how leading companies are developing
their advanced services and building a compelling consumer
proposition.
Broadband and Telephone
Voice over IP. Or was that Video over IP? They have quickly become
contenders for the championship belt and the Bundling Division is
only getting more crowded. Start your climb toward a title by
finding out how content, applications and marketing can help you
succeed in these high-tech markets.
Cable Sales
Creating and nurturing a sales-oriented culture in your company,
especially in the call centers, is crucial to any great fighter’s
training. Get the “eye of the tiger” and fine-tune your skills in
every aspect of sales management.
Competitive Cable Marketing
The competition is stiff, so your marketing plans need to achieve
heavy-weight results. Spend some time back in the gym, jumping
rope and hitting the speed bag. Get some wildly different ideas,
plus low-budget tactics you can implement now.
Network Marketing
See how innovative strategy and inspirational creative can lead to
and unstoppable marketing effort. Get the most out of your
marketing dollar by communicating across all platforms, and
discover new techniques that can give your message an added punch.
CTAM Summit
05
July 24 - 26, 2005
The
Pennsylvania Convention Center
Philadelphia
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