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The four corners of the Center Ring will be buzzing with
excitement... and information. Catch these industry heavyweights
as they pitch their new products and services, and what they can
do for you. They’ve got their own time slot – so you won’t be
forced to choose between commercial presentations and learning in
CTAM’s educational sessions. Want to showcase your product
or network? Get the
details here.
Monday, July 25
4:15 - 5:15 pm
Theater 1
Winning the Broadband Customer - Differentiating Our HSI Offer
Showcased by Synacor
There’s no stronger competitive
edge than offering customers compelling content. Find out how to
beat SBC Yahoo and other DSL competitors with this inside track
on making content and applications click with customers. Hear
from the masters, as operators and programmers share secrets to
success on how these services help acquire & retain customers.
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Speakers: |
- Ron Frankel,
President & CEO, Synacor
- Alan McGlade,
President & CEO, MusicNET
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Theater 2
Customer Experience Management -- Taking the Concept from Paper
to People
Showcased by Maritz,
Inc.
The emerging discipline of Customer Experience Management (CEM)
is a powerful, but often misunderstood concept. Although 85% of
surveyed business leaders agree customer experience has become
the key differentiator, Gartner claims that over half of
customer-related initiatives fail. The most successful
companies, however, recognize that your people, not technology,
are the primary driver of a positive customer experience.
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Speaker: |
- Matt Harris,
Vice President, Corporate Marketing, Maritz, Inc.
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Theater 3
BigBand Networks
Switched broadcast is a revolutionary technology compatible
with already deployed digital equipment that can dramatically
impact cable marketing efforts. It is the easiest and most
cost-effective way to retain subscribers and grow revenues by
dramatically expanding live programming carriage, and enhancing
the overall bandwidth efficiency of the plant.
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Speaker: |
- Seth Kenvin,
Vice President, Strategic Marketing, BigBand Networks,
Inc.
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Theater 4
Taking Fiction Out of Differential Consumer Treatment
Showcase by Inforte Corporation
Promoting the right product/service to the right customer at the
right time is challenging. The consumer base will continue to
be more fragmented and "advertising and direct marketing
challenged". Marketers must have competency in analyzing
customer behavior to identify targeted marketing opportunities
and campaigns, the ability to execute, manage and measure these
campaigns. We will demystify Differential Consumer Treatment
by reviewing best practices achieving: new and retained
customers, decreased churn, increased customer share of wallet
and usage.
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Speaker: |
- Scott A. Stawski,
Vice President, Media, Inforte Corporation
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Tuesday, July
26
10:30 - 11:15am
Theater 1
Rentrak Corporation
OnDemand Essentials is Rentrak
Corporation’s web-based, real-time, reporting system that
electronically captures massive amounts of aggregated anonymous
transaction viewing data from video servers. As an independent
third party, OnDemand Essentials provides cable operators,
content providers and advertisers a daily view of information
needed to review, analyze and adjust programming, marketing and
promotional spending based on actual consumer behavior. Your
knowledge of your business coupled with our ability to collect
and interpret data creates a winning team.
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Speaker: |
- Cathy Hetzel,
Senior Vice President, OnDemand Essential, Rentrak
Incorporated
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Theater 3
Telcordia
CTAM Summit
05
July 24 - 26, 2005
The
Pennsylvania Convention Center
Philadelphia
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