6:15am - 3:30pm Golf Tournament
Foursomes and hole sponsorships still available.
For more information, click here.
10:00am - 5:00pm The Center Ring and Registration Open
4:00pm - 5:00pm New and International Member Reception
by invitation
Sponsored by NDS
5:00pm - 6:00pm Mark Awards 
Ceremony and Presentation
6:00pm - 7:00pm Mark Awards 
Gallery Opening and Reception
Sponsored by Hallmark Movie Channel, HBO, The History Channel, Lifetime Television and Showtime Networks, Inc.
9:00pm - 12:00am Sunday Night Party
Sponsored by MTV Networks and BET
 

7:30am - 5:30pm The Center Ring and Registration Open
7:30am - 8:45am Breakfast Session
  • International Marketing -
    Secrets of Slipping a Competitive Punch
9:00am - 10:00am Keynote Session
  • Shelly Lazarus, Chairman & CEO, Ogilvy & Mather Worldwide
10:30am - 11:15am Keynote Session
11:45am - 12:30pm Track Keynotes
  • Big Ideas for Fiercely Competitive Marketing

  • Integrated Marketing Today: The One-Two Punch of Traditional and New Media

  • Knockout Sales Strategies

  • Monetizing Advanced Video Services

  • What Does "Portability" Mean to Your Business?

12:30pm - 2:30pm Complimentary Lunch in The Center Ring
2:30pm - 3:45pm Breakout Sessions
  • Digital Simulcast - Preparing for the Future

  • Ready to Rumble!
    Marketing Teams Duke It Out for the Title "Best Communications for Cable TV Parental Controls"

  • Heavy-Hitting Approaches to Marketing the Bundle

  • Multicultural Sales

  • Put Phone in Your Future - Wireline + Wireless

  • Top Contenders: Winning On Demand Case Studies

Time with Your Trainer

  • Blogs, Guerillas and Buzz... OH MY! - Trends in Alternative Marketing

  • Competitive Broadband Marketing

  • New Research Methodology Beefs Up Marketing Muscle

  • Sales Management - Hiring, Training, Motivating and Evaluating

4:15pm - 5:00pm Promoter's Showcase
  • BigBand Networks, Inc.
  • Inforte
  • Maritz, Inc.
  • Synacor
5:00pm - 6:30pm Chairman's Reception
Sponsored by Starz On Demand

9:00pm - 12:00am

Monday Night Party
Sponsored by Disney and ESPN Media Networks
 

7:30am - 4:15pm The Center Ring and Registration Open
7:30am - 8:45am Breakfast Session
  • The Business of On Demand
    Presented by Multichannel News and Broadcasting & Cable.  Separate registration required.
9:00am - 10:00am General Session Panel
  • Cable Lessons from Winning Teams
10:30am - 11:15am Promoter's Showcase
  • Rentrak
11:45am - 12:30pm Keynote Session
  • Peter Weedfald, Senior Vice President, Consumer Electronics & North American Corporate Marketing, Samsung Electronics America, Inc.
12:30pm - 2:30pm Complimentary Lunch in The Center Ring
2:30pm - 3:45pm Breakout Sessions
  • Count Down! Ten Agencies - Ten High-Impact Marketing Solutions

  • IPTV: Heavyweight or Featherweight?

  • Now, That's Different! (Creative Review)

  • Sales Training Camp

  • Targeting Your Tactics for New Product Marketing

Time with Your Trainer

  • Broadband Content & Applications

  • Championing a Competitive Culture

  • eTV to iTV - Basic Training

  • Partnership Marketing

4:15pm - 5:30pm General Session
  • The 2005 CTAM Hall of Fame Induction

  • Joshua Sapan, President and Chief Executive Officer, Rainbow Media Holdings LLC

  • Brian Roberts, President, Comcast Corporation

5:30pm - 6:30pm Tuesday Evening Reception
Sponsored by Q Television Network
9:00pm - 12:00am Tuesday Night Party
Sponsored by The Outdoor Channel
 

all day Company Meetings

subject to change.

 

CTAM Summit 05
July 24 - 26, 2005
The Pennsylvania Convention Center
Philadelphia