|
Let your inspiration float like a butterfly and your strategy
sting like a bee. These 5 rounds of learning tracks will assure
your shot at the title. Breakout and Time with Your Trainer
sessions count as credit towards the
Business of Cable Certificate program.
| |
Advanced
Video Services |
Broadband & Telephone |
Cable
Sales |
Competitive Cable Marketing |
Network
Marketing |
| Monday |
| 11:45 - 12:30
Track
Keynotes |
Monetizing Advanced Video
Services |
What Does
"Portability" Mean to Your Business? |
Knockout Sales Strategies |
Big Ideas
for Fiercely Competitive Marketing |
Integrated Marketing Today:
The One-Two Punch of Traditional and New Media |
2:30 - 3:45
Breakout Sessions |
Digital Simulcast - Preparing
for the Future AND
Top Contenders: Winning On
Demand Case Studies |
Put Phone
in Your Future - Wireline +
Wireless |
Multicultural Sales |
Integrated
Approaches to Marketing the Bundle |
Get Ready to Rumble! Three
Teams Duke It Out for Title
“Best Marketing of Cable TV Parental Controls” |
| 2:30 - 3:45
Time with Your
Trainer |
|
Competitive
Broadband Marketing |
Sales Management |
Blogs,
Guerillas and Buzz... OH MY! - Trends in Alternative
Marketing |
New Research Methodology Beefs
Up Marketing Muscle |
| Tuesday |
| 2:30 - 3:45
Breakout Sessions |
Targeting Your Tactics for New
Product Marketing |
IPTV |
Sales Training Camp |
Low
Budget/High Impact Acquisition Marketing Ideas |
Now, That's Different |
| 2:30 - 3:45
Time with Your
Trainer |
eTV to iTV - Basic Training |
Broadband
Content & Applications |
|
|
Partnership Marketing |
Advanced Video Services
Go toe-to-toe with the marketing challenges of selling DVR, On
Demand, HDTV and iTV. Learn how leading companies are developing
their advanced services and building a compelling consumer
proposition.
Broadband and Telephone
Voice over IP. Or was that Video over IP? They have quickly become
contenders for the championship belt and the Bundling Division is
only getting more crowded. Start your climb toward a title by
finding out how content, applications and marketing can help you
succeed in these high-tech markets.
Cable Sales
Creating and nurturing a sales-oriented culture in your company,
especially in the call centers, is crucial to any great fighter’s
training. Get the “eye of the tiger” and fine-tune your skills in
every aspect of sales management.
Competitive Cable Marketing
The competition is stiff, so your marketing plans need to achieve
heavy-weight results. Spend some time back in the gym, jumping
rope and hitting the speed bag. Get some wildly different ideas,
plus low-budget tactics you can implement now.
Network Marketing
See how innovative strategy and inspirational creative can lead to
and unstoppable marketing effort. Get the most out of your
marketing dollar by communicating across all platforms, and
discover new techniques that can give your message an added punch.
CTAM Summit
05
July 24 - 26, 2005
The
Pennsylvania Convention Center
Philadelphia
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