BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20060718T183000Z
DTEND:20060718T194500Z
LOCATION;ENCODING=QUOTED-PRINTABLE:Room Ballroom B
TRANSP:1
UID:040000008200E00074C5B7101A82E00800000000A0B65C4BCEA1C6010000000000000000100
 0000039D75B02FD353F4EA01E9F82251AE6F7
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Whether you call it ROI, ROMO or ROMI=
, these future-focused, advanced analytic and modeling tools will help you =
connect dollars spent with measurable returns and successful outcomes. The =
panel will present new and tested ways of looking at marketing investment p=
erformance across different business disciplines and their intersections, i=
ncluding customer acquisition and retention, audience development, affiliat=
e relations and ad sales. =0D=0APanelists:=0D=0ARachel Brook=0D=0AEngagemen=
t Director=0D=0AInsight Partners (a MediaCom division)=0D=0ACharlie Collier=
=0D=0AEVP, General Manager, Ad Sales=0D=0ACourt TV=0D=0ATony Maldonado=0D=
=0AVP, Acquisition & Marketing Sciences=0D=0ACox Communications, Inc.=0D=0A=
Tricia Melton=0D=0ASVP, Entertainment Marketing=0D=0ATurner Broadcasting Sy=
stem =0D=0AModerator:=0D=0ASteven J. Schiffman=0D=0AEVP Marketing & New Med=
ia=0D=0ANational Geographic Channel=0D=0A=0D=0A=0D=0A=0D=0A
SUMMARY;ENCODING=QUOTED-PRINTABLE:New Approaches to Measuring Marketing ROI=
 Across Disciplines
PRIORITY:3
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