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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20060717T183000Z
DTEND:20060717T194500Z
LOCATION;ENCODING=QUOTED-PRINTABLE:Room 204
TRANSP:1
UID:040000008200E00074C5B7101A82E0080000000080AE770DCEA1C6010000000000000000100
 00000C17291C304A8BA45817F06013EA985FE
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Albert Einstein once said: "Insanity =
is doing the same thing over and over again and expecting different results=
." Well, you don't have to be an "Einstein" to be successful in multicultur=
al segments, but it does call for a bit of marketing science. Get out of yo=
ur marketing rut and tap into the enormous revenue potential of multicultur=
al markets. Hear how Cablevision found the winning formula in the multicult=
ural markets for stand-alone products and Triple Play in the African-Americ=
an and Hispanic markets. Learn how NBC Universal Cable helped connect with =
Latinos through a mix of old-fashioned value propositions and strong doses =
of emotion. See the thinking, the bumps in the road and the results in this=
 eye-opening session jam-packed with tips you can use to help you to create=
 your own multicultural marketing plan - regardless of the segments you're =
targeting.=0D=0AHost:=0D=0ALynette Pinto=0D=0AVice President Marketing=0D=
=0ANBC Universal=0D=0ASpeakers:=0D=0APedro Blanco=0D=0APresident & Chief Cr=
eative Officer=0D=0ABlanco-Lorenz Entertainment Branding=0D=0AWilliam Ortiz=
=0D=0APresident=0D=0AGlobalWorks =0D=0AMulticultural Division=0D=0A=0D=0A=
=0D=0A
SUMMARY;ENCODING=QUOTED-PRINTABLE:Profiting from a Multicultural Strategy
PRIORITY:3
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