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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20060718T201500Z
DTEND:20060718T213000Z
LOCATION;ENCODING=QUOTED-PRINTABLE:Ballroom A
TRANSP:1
UID:040000008200E00074C5B7101A82E00800000000B064B185D1A1C6010000000000000000100
 00000C780B8C3E36D63488691CC3B3C59044C
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Is there a viable business in the dis=
tribution of portable media to mobile devices? The consumer has choices tod=
ay for accessing different kinds of portable content =96 from extensions of=
 on-air franchises to made-for-mobile episodes =96 by subscription and via =
free, ad-supported models. But the jury is out on the appeal to consumers, =
while real money is being invested in distribution platforms and content cr=
eation. Join the dialogue about the challenges to developing workable model=
s that will win customers and make money.=0D=0APanelists: =0D=0AAlbert Chen=
g=0D=0AEVP Digital Media=0D=0ADisney ABC Television Group =0D=0AJohn Higgin=
s=0D=0ADeputy Editor=0D=0ABroadcasting & Cable =0D=0AArthur Orduna=0D=0ASVP=
 Policy & Product =0D=0AAdvance/Newhouse Communications =0D=0ASteve Safran=
=0D=0APresident, Safran Media Group, Digital Media Advisor, NECN, Managing =
Editor, LostRemote.com =0D=0AModerator: =0D=0AMatt Stump=0D=0ASenior Editor=
 & Analyst=0D=0AOne Touch Intelligence=0D=0A=0D=0A=0D=0A
SUMMARY;ENCODING=QUOTED-PRINTABLE:Show Me the Money: Monetizing Portable Me=
dia
PRIORITY:3
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