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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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DTSTART:20060719T183000Z
DTEND:20060719T194500Z
LOCATION;ENCODING=QUOTED-PRINTABLE:Room Ballroom A
TRANSP:1
UID:040000008200E00074C5B7101A82E00800000000F03EE2B0CEA1C6010000000000000000100
 00000CCF780D65B83F8479B0338FCEB78A9B8
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Fred Reichheld literally wrote the bo=
ok on creating loyalty and now his target is companies who are addicted to =
bad profits. These corporate steroids boost short-term earnings but burn ou=
t employees and alienate customers. They undermine growth by creating legio=
ns of detractors =96 customers who sully the firm=92s reputation and switch=
 to competitors at the earliest opportunity. Reichheld shows how to reverse=
 the equation, turning customers into promoters who generate good profits a=
nd true, sustainable growth. =0D=0AThe key: one simple question =96 Would y=
ou recommend us to a friend? =97 The answer allows companies to track promo=
ters and detractors and produces a clear measure of an organization=92s per=
formance in its customers=92 eyes. Analysis shows that, on average, increas=
ing this Net Promoter Score (NPS) by a dozen points versus competitors can =
double a company=92s growth rate. =0D=0ARead The Ultimate Question and come=
 prepared to debate how NPS can apply to your company.=0D=0ASpeaker:=0D=0AF=
red Reichheld=0D=0ADirector Emeritus & Bain Fellow=0D=0ABain& Company=0D=0A=
Author of The Ultimate Question: Driving Good Profits and True Growth=0D=0A=
Reactors:=0D=0APam Murrin=0D=0AVice President Research and Database Marketi=
ng=0D=0ATime Warner Cable=0D=0AScott Westerman=0D=0ARegional Vice President=
, East Iowa/North Illinois=0D=0AMediacom Communications=0D=0A=0D=0A=0D=0A
SUMMARY;ENCODING=QUOTED-PRINTABLE:The Ultimate Question - Driving Good Prof=
its and True Growth
PRIORITY:3
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