Shawn Gold CMO & Head of Marketing and Content MySpace.com

Shawn Gold is in charge of marketing and content for the social networking Web site, which has nearly 100 million registered members. MySpace.com focuses on personal expression, human connection and the discovery of popular culture, and has become an internet phenomenon.

Gold joined MySpace.com earlier this year with 14 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web. He was president and chief strategist of Intermix – bringing the online entertainment network to profitability and making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox.

Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration.  He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America’s New Media Council.

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