 |
Judy McGrath
Chairman and CEO
MTV Networks
|
Judy McGrath is the Chairman and
CEO of MTV Networks, a position she has held since July 2004.
Prior to that appointment, she was the MTV Networks Group
President.
She
currently oversees the management and operation of MTV Networks'
121 channels, which reach more than 440 million households
worldwide in 164 countries and in 23 languages. The company's
portfolio of channels includes MTV, MTV2, VH1, Nickelodeon, Nick
at Nite, Comedy Central, CMT, TV Land, Spike TV, Logo, VH1
Classic, mtvU and the 13-network Digital Suite. Ms. McGrath
manages all of the company’s multiplatform efforts, as well as
MTV and Nickelodeon Films, MTV Networks International, and all
of the company's consumer product and digital businesses.
Judy
has held a succession of positions at MTV Networks since the
launch of MTV.
Under her direction, MTV has grown from a maverick cable channel
to a maverick multi-platform, global brand that has come to
symbolize a culture, a style, an attitude and a vibrant musical
landscape. From the beginning, she helped MTV bring the
creativity of music, with its passion, originality and energy,
to television. For six straight years, MTV was named “The
World’s Most Valuable Media Brand” according to Business Week
and Interbrand’s “2005 World’s Most Valuable Brands Study”.
From fashion, lifestyle and sports to attitudes, politics and
trends, only MTV offers what is consistently fresh, honest and
groundbreaking across a variety of linear and on-demand
screens. She and her team have
developed programs and events that have become cultural
landmarks to young people everywhere, including the
MTV Video Music Awards,
the MTV Movie Awards,
LAGUNA BEACH, REAL WORLD,
Total Request Live,
PUNK'D, THE NEWLYWEDS, JACKASS, PIMP MY RIDE,
MTV News,
Making The Band 3
and The Osbournes.
Also
under her direction, VH1 has developed into a premium brand with
series like I Love the
‘80s, THE SURREAL LIFE, HOGAN KNOWS BEST, THE FABULOUS
LIFE OF and long-running, award-winning Save the Music
campaign. CMT is enjoying its record viewership as the new home
to the MISS AMERICA PAGEANT and the record-setting
CMT Flameworthy Awards
and CROSSROADS.
MTV2, now in more than 57 million homes,
reflects the way its young
male 12-34 audience consumes media. The look and feel of the
network is fast-paced, multitasked, and predominantly inspired
by the internet and the world of video games. Music fuels the
core of the programming at MTV2 -
presenting the best from the worlds of cutting edge hip-hop and
rock through signature music programming such as the $2BILL
concert series, SUCKER FREE SUNDAY, SUBTERRANEAN and
HEADBANGERS BALL.
Consistently recognized as an inspiring and creative leader,
Judy has always maintained a passionate commitment to developing
pro-social initiatives at the channels. Among the programs she
has championed are the Peabody Award-winning Choose or Lose
campaign, as well as the Emmy award-winning Fight For Your
Rights series, including "Take a Stand Against Violence",
"Take a Stand Against Discrimination", and "Protect Yourself",
an AIDS Awareness campaign on MTV. Throughout her career, Judy
has worked tirelessly to raise the consciousness of viewers,
address their issues in a meaningful way and facilitate/empower
audience involvement.
A
member of the MTV family since its first days, Judy joined
Warner Amex Satellite Entertainment Company (WASEC), MTV
Networks’ predecessor company, in 1981 as Copywriter, On-Air
Promotions, MTV and made her mark with contests like “Devo Goes
Hawaiian” and “One Night Stand with Journey.” She subsequently
moved up the ranks and became Editorial Director, MTV; Executive
Vice President and Creative Director, MTV; and then President,
MTV. Before joining the company, Judy held positions as Copy
Chief of Glamour magazine and Senior Writer for
Mademoiselle magazine.
Ms.
McGrath is on the board of the New York City Ballet, the
McCarton School and Rock the Vote, and serves on the advisory
board of LifeBeat. She has been honored by GLAAD and the Harlem
Children's Zone, and in 2003, she was named Humanitarian of the
Year by the T.J. Martell Foundation. At the 2004 Promax & BDA
conference she received the Television Century Award, which
recognizes broadcasting's elite for their contributions to
building brands.
back to general sessions |