Keynote Speakers

	June Blocklin Vice Chairman Young & Rubicam Brands Wednesday, July 19, 10:30 - 11:15 am
As a veteran marketer of the telecom wars, June paints a picture of the road ahead for the cable and telecommunications industry. She will draw not only on her own personal experiences with network service providers in the US , but on the lessons learned from the global telecom practice she leads, which is the largest in the marketing services industry, and represents more than a hundred fixed and wireless service providers around the world.
	Shawn Gold CMO & Head of Marketing and Content MySpace.com Tuesday, July 18, 11:45 am - 12:30 pm
Shawn Gold, CMO and Head of Marketing and Content, will draw from his experiences and will help answer a number of questions that may be puzzling programmers, broadband and cable executives: What content connects? How is user-generated content perceived? What are the advertiser integration opportunities? How can cable play in the social networking world?
	Dr. Steven Levitt co-author Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Wednesday, July 19, 9:00 - 10:00 am
Steven D. Levitt is a much heralded scholar who studies the stuff and riddles of everyday life - from cheating and crime to sports and child rearing - and whose conclusions regularly turn the conventional wisdom on its head. Freakonomics is, at root, the study of incentives – how people get what they want, or need, especially when other people want or need the same thing. Levitt is a brilliant but uncomplicated man who uses simple questions to reach startling conclusions. Levitt wants no less than to change the way we view the modern world and he will help you think about your business differently.   Haven't read Freakonomics yet?  Steven Levitt's team recommends you buy it here:  www.ceoread.com
	Donald MacDonald Vice President and General Manager, Digital Home Group Intel Corporation Tuesday, July 18, 10:30 - 11:15 am
Donald is the guiding force behind the company’s vision, strategy and products for the digital home. Focusing on the new technologies and rapidly evolving business models, Mr. MacDonald will provide his thoughts on where cable, content and technology intersect and how the partnerships of today lead to the profits of tomorrow.
	Judy McGrath Chairman and CEO MTV Networks Tuesday, July 18, 9:00 - 10:00 am
Judy McGrath, chairman and CEO of MTV Networks, has been chosen as the recipient of the 2006 CTAM Grand TAM Award. She is being recognized for MTV Networks’ commitment to building premier brands. Under Ms. McGrath’s leadership, MTV Networks has had more initiatives inducted into the CTAM Hall of Fame than any other organization. And, as a keynote speaker, she will talk about her experiences in taking brands across multiple platforms. Ms. McGrath has been with the network for 25 years.

Closing General Session Panel

NEW Marketing Hit Makers
Leading edge marketers are turning experimentation into success.  They moved beyond traditional tactics to explore the outer bounds of ways to understand and reach consumers.  Learn from the best in this wide-ranging discussion on the NEW World of Marketing.

	Panelists: Michael Davies Producer Who Wants to be a Millionaire and Wife Swap
	Cammie Dunaway Chief Marketing Officer Yahoo!
	Sam Howe Executive Vice President & Chief Marketing Officer Time Warner Cable
	George Neill Corporate Vice President, Global Marketing Motorola, Inc.
	Dianne Wilkins CEO Critical Mass
	Moderator: Rich Cronin President and CEO GSN – The Network for Games