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NEW MANAGEMENT The industry is constantly changing - so your company had better keep up. And keep up profitability. Tutorials Enabling Convergence Exciting new content…many different platforms…lots of options for the consumer. How do you manage the many – literally thousands – of relationships and digital properties involved? Learn how all industry segments can drive towards fast, simple and consistent ways to identify ownership, designate usage options, track and, of course, get paid for their content.
Managing the MSO Marketing
Relationship: Secrets Revealed
Profiting from a
Multicultural Strategy Albert
Einstein once said: "Insanity is doing the same thing over
and over again and expecting different results." Well, you
don't have to be an "Einstein" to be successful in
multicultural segments, but it does call for a bit of
marketing science. Get out of your marketing rut and tap
into the enormous revenue potential of multicultural
markets. Hear how Cablevision found the winning formula in
the multicultural markets for stand-alone products and
Triple Play in the African-American and Hispanic markets.
Learn how NBC Universal Cable helped connect with Latinos
through a mix of old-fashioned value propositions and strong
doses of emotion. See the thinking, the bumps in the road
and the results in this eye-opening session jam-packed with
tips you can use to help you to create your own
multicultural marketing plan - regardless of the segments
you're targeting.
Breakouts
New Approaches to Measuring Marketing ROI Across
Disciplines Whether you call it ROI, ROMO or ROMI, these future-focused, advanced analytic and modeling tools will help you connect dollars spent with measurable returns and successful outcomes. The panel will present new and tested ways of looking at marketing investment performance across different business disciplines and their intersections, including customer acquisition and retention, audience development, affiliate relations and ad sales.
Change Happens: Own It... Or
Else By design or by default, change happens—it’s how we choose to work in it and through it that makes the difference. Our change experts have tailored the direction of this session based on responses to a needs analysis survey that was recently completed by future session attendees. Included in the program will be a customized examination of the art and science of change, exercises to help you understand the challenges of change, and speakers who will share their expertise in organizational change.
The Ultimate Question -
Driving Good Profits and True Growth
Fred Reichheld literally wrote the book on creating loyalty and now his target is companies who are addicted to bad profits. These corporate steroids boost short-term earnings but burn out employees and alienate customers. They undermine growth by creating legions of detractors – customers who sully the firm’s reputation and switch to competitors at the earliest opportunity. Reichheld shows how to reverse the equation, turning customers into promoters who generate good profits and true, sustainable growth. The key: one simple question – Would you recommend us to a friend? — The answer allows companies to track promoters and detractors and produces a clear measure of an organization’s performance in its customers’ eyes. Analysis shows that, on average, increasing this Net Promoter Score (NPS) by a dozen points versus competitors can double a company’s growth rate. Read The Ultimate Question and come prepared to debate how NPS can apply to your company.
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