The linear world is gone. Understand how new platforms work - and how to make them work for you.

Tutorial

Anatomy of an OCAP Application
Room 310
Monday, 2:30 - 3:45 pm

The OCAP conversation is moving from the technical aspects of the spec to the implications for the consumer experience, marketers and the cable business.  This non-technical tutorial will explain what it takes, in plain language, to build an OCAP application - including the ways in which an application can be built, the business cases and Q&A about what you need to know to start developing applications that leverage the advantages of the OCAP platform.

Speakers:	Don Dulchinos SVP Advanced Platforms and Services CableLabs
	Mark Hess Senior Vice President, Business and Product Development, Digital TV Comcast
	Eric Miller Chief Technology Officer Vidiom Systems, Inc.
Moderator:	Leslie Ellis Senior Technology Advisor CTAM

Breakouts

Creating Consumer Demand for On Demand: Case Study Winners
Room Ballroom A
Tuesday, 2:30 - 4:45 pm

Join the winners of the On Demand Case Study Competition who will share their top-notch marketing campaigns and how they have turned On Demand into that all-important value proposition.

Award Presenter:	Chuck Ross Publisher & Editorial Director TV Week
Moderator:	Sergei Kuharsky EVP, Sales & Marketing iNDEMAND Networks

Mission Possible - How to Succeed with Broadband Video
Rooms 302/304
Tuesday, 4:15 - 5:30 pm

Consumer expectations about video are evolving.  They expect video on demand, they want endless choice and personalized options, they have become “producers” as well as consumers, and they want it all “to go.” Changing expectations mean opportunities and challenges for all the players in the value chain as traditional business relationships are upended and new consumer relationships are created. Find new strategies to drive value by tapping into partnering possibilities, emerging consumer behaviors, research and market-based experience.

Speakers:	Jeremy Allaire Chairman and CEO Brightcove
	Channing Dawson SVP Emerging Media Scripps Networks
	Dermot McCormack SVP of Interactive Advertising and Development Cablevision
	JB Perrette SVP New Media & CFO NBC Universal
Moderator:	Will Richmond President and Founder Broadband Directions LLC

How Do You Bug a Two-Inch Screen?
Network Marketing in a Multi-Platform World
Produced by the CTAM Network Consumer Marketing Council
Rooms 302-304
Wednesday, 2:30 - 3:45 pm

Video On Demand, podcasts, mobisodes, Web content! Programming is being delivered to consumers from all directions and the demand for more is growing.  As content providers break into these new and exciting platforms, how do marketing, promotion and advertising claim their space?  Network creative services and marketing departments have been called in to solve the case?  This session will demonstrate the solutions some of the front-runners in this brave new world of entertainment have developed.

Panelists:	Stephen Fletcher Sr. Manager Consumer Marketing Sprint
	Stephanie Gibbons EVP, Marketing & Promotions FX Networks
	Eleo Hensleigh CMO & EVP, Marketing & Brand Strategies Disney ABC Television Group
	Beth Higbee SVP, Interactive Scripps Networks
Moderator:	Lee Hunt President Lee Hunt LLC