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NEW MOBILITY It's cable un-cabled, and it's exploding. Video, voice, and data - everywhere. Tutorials Best Practices for Cable
Phone Marketers* What phone services will customers pay for? This introductory session will explore the key areas that MSO marketers need to master as we integrate voice services into our product line. An interesting perspective on which phone services consumers and businesses will buy and why. Explore telephony marketing concepts using fresh data while participating in thought provoking dialogue.
Opportunities in Municipal
Wireless Partnerships* Come learn
the strategic business and competitive reasons for cable to
embrace the opportunity as a “first mover” in cities that are
building WiFi networks, including short term HSD growth and long
term advantages to the development of cable network architecture
and powering.
Breakouts Mobile Devices - Show & Tell Unable to attend the Consumer Electronics Show - or do you want more? Come see a close-up look at some of the hottest mobility products that use the cable platform. Recognized consumer electronic gurus will select their favorite new mobile products or services, demonstrate them, and tell you why they believe that these are the products to watch.
Show Me the Money:
Monetizing Portable Media Is there a viable business in the distribution of portable media to mobile devices? The consumer has choices today for accessing different kinds of portable content – from extensions of on-air franchises to made-for-mobile episodes – by subscription and via free, ad-supported models. But the jury is out on the appeal to consumers, while real money is being invested in distribution platforms and content creation. Join the dialogue about the challenges to developing workable models that will win customers and make money.
Offense as Defense: Growing
Cable Phone to Defend the Video Business Driving phone penetration is the key to defending against video competition from the phone companies. This is the takeaway from a Citigroup report and the front-line experience of cable companies who are winning in competitive markets. As cable accelerates phone subscriber growth, the telcos are losing ground that will be exponentially more difficult to recapture in the future. With the addition of wireless, cable will evolve to become the mobile platform for delivering all the home-based products – video, HSD and phone – and adding the best consumer value that truly converged services have to offer. Learn about proven strategies to grow cable’s business and win the hotly-contested battle for the consumer.
*Denotes a tutorial that is open only to employees of cable companies who participate in the CTAM Corporate Fund. Photo ID and Summit badge required. |
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