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These 75-minute sessions give you a chance to get deep into a subject with 30 minutes of instruction, then leave you plenty of time for interaction. Tutorials count as credit towards the Business of Cable Certificate program. Monday 2:30 pm - 3:45 pm
Anatomy of
an OCAP Application The OCAP conversation is moving from the technical aspects of the spec to the implications for the consumer experience, marketers and the cable business. This non-technical tutorial will explain what it takes, in plain language, to build an OCAP application - including the ways in which an application can be built, the business cases and Q&A about what you need to know to start developing applications that leverage the advantages of the OCAP platform.
Best Practices for Cable
Phone Marketers* What phone services will customers pay for? This introductory session will explore the key areas that MSO marketers need to master as we integrate voice services into our product line. An interesting perspective on which phone services consumers and businesses will buy and why. Explore telephony marketing concepts using fresh data while participating in thought provoking dialogue.
Opportunities in Municipal Wireless Partnerships* Come learn
the strategic business and competitive reasons for cable to
embrace the opportunity as a “first mover” in cities that are
building WiFi networks, including short term HSD growth and long
term advantages to the development of cable network architecture
and powering.
Competitive Segmentation* Identifying and marketing to your priority audience segments is the key to success, especially with new products. Learn how to plan effective segmentation strategies and gather and learn from the intelligence on your competitors' tactics.
Salient Messaging for
Marketing the Bundle* You’ll be led through dissection and analysis of how cable companies are positioning, messaging and promoting a three-product bundle of video, high-speed Internet and phone. Objective, in-depth discussion – as opposed to subjective reaction – will be the order of the day, so attendees can apply what will work best in their unique market situations.
Enabling Convergence Exciting new content…many different platforms…lots of options for the consumer. How do you manage the many – literally thousands – of relationships and digital properties involved? Learn how all industry segments can drive towards fast, simple and consistent ways to identify ownership, designate usage options, track and, of course, get paid for their content.
Managing the MSO Marketing
Relationship: Secrets Revealed
Profiting from a
Multicultural Strategy Albert
Einstein once said: "Insanity is doing the same thing over
and over again and expecting different results." Well, you
don't have to be an "Einstein" to be successful in
multicultural segments, but it does call for a bit of
marketing science. Get out of your marketing rut and tap
into the enormous revenue potential of multicultural
markets. Hear how Cablevision found the winning formula in
the multicultural markets for stand-alone products and
Triple Play in the African-American and Hispanic markets.
Learn how NBC Universal Cable helped connect with Latinos
through a mix of old-fashioned value propositions and strong
doses of emotion. See the thinking, the bumps in the road
and the results in this eye-opening session jam-packed with
tips you can use to help you to create your own
multicultural marketing plan - regardless of the segments
you're targeting.
*Denotes a tutorial that is open only to employees of cable companies who participate in the CTAM Corporate Fund. Photo ID and Summit badge required. |
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