All of the educational sessions at the Summit will be focused on four organizing principles.  To see a description of the track and sessions within it, click on the track name.

  New
Media		 New
Mobility		 New
Marketing		 New
Management
Tutorial

Monday
2:30 - 3:45

Anatomy of an OCAP Application

  • Best Practices for Cable Phone Marketers*
     

  • Opportunities in Municipal Wireless Partnerships*
     

  • Competitive
    Segmentation*
     

  • Salient Messaging for Marketing the Bundle*
     

  • Enabling
    Convergence
     

  • Managing the MSO Marketing Relationship: Secrets Revealed
     

  • Profiting from a Multicultural Strategy
     
Breakouts

Tuesday
2:30 - 3:45

 

 Creating Consumer Demand for On Demand: Case Study Winners Mobile Devices - Show & Tell New Thinking on Customer Centricity - an HBS Case Study New Approaches to Measuring Marketing ROI Access Disciplines
Breakouts

Tuesday
4:15 - 5:30

 

 Mission Possible - How to Succeed with Broadband Video Show Me the Money: Monetizing Portable Media Marketing in a World of Too Many Choices Change Happens: Own It... Or Else
Breakouts

Wednesday
2:30 - 3:45

 

 How Do You Bug a Two-Inch Screen? Network Marketing in a Multi-Platform World Offense as Defense: Growing Cable Phone to Defend the Video Business Understanding the Multi-Platform, Multi-Tasking Consumer The Ultimate Question - Driving Good Profits and True Growth

*Denotes a tutorial that is open only to employees of cable companies who participate in the CTAM Corporate Fund. Photo ID and Summit badge required.

General Sessions Breakout Sessions Roundtable Discussions Tutorials