 |
|
8:00 am - 2:30 pm |
Golf Tournament
(Sign up as an
individual or
sponsor a
foursome) |
|
11:30 am - 2:00 pm |
HD Marketing Made Simple
Presented by
TelevisionWeek. Free to Summit attendees. |
|
12:00 pm - 6:30 pm |
Registration
Open |
|
2:00 pm - 5:00 pm |
Digital Media Lab and
Summit Central Open |
|
2:30 pm - 3:45 pm |
Tutorials
- Best Practices for
Cable Phone Marketers*
- Competitive
Segmentation*
- Enabling
Convergence
- Managing the MSO
Marketing Relationship: Secrets Revealed
-
Anatomy of an OCAP Application
- Opportunities in
Municipal Wireless Partnerships*
- Profiting from a
Multicultural Strategy
- Salient Messaging
for Marketing The Bundle*
(* indicates MSO only -
photo ID and Summit badge required)
|
|
4:00 pm - 4:45 pm |
New Member and
International Welcome Reception
Sponsored by Invidi |
|
4:45 pm - 5:00 pm |
Mark Awards Red Carpet
Hosted by Kelly Deadmon, The Biography Channel
Courtesy of The Biography Channel |
|
5:00 pm - 6:30 pm |
Mark Awards
Presentation
John Salley, co-host of FSN's Best Damn Sports Show
Period
Courtesy of FSN |
|
6:30 pm - 7:30 pm |
Mark Awards Gallery
Opening and Reception
Sponsored by HBO,
The History Channel, Lifetime Television, Scripps
Networks and Showtime Networks, Inc. |
|
7:30 pm - 9:00 pm |
Open Dinner |
|
9:00 pm - 12:00 am |
Cosmocultural Music
Mash-Up
Sponsored by MTV Networks
and BET Networks |
 |
|
8:00 am - 5:30 pm |
Registration,
Digital Media Lab and
Summit Central Open |
|
9:00 am - 10:00 am |
General Session
- Judy McGrath,
Chairman & CEO, MTV Networks
|
|
10:30 am - 11:15 am |
General Session
- Donald MacDonald,
Vice President and General Manager of the Digital
Home Group, Intel Corporation
|
|
11:45 am - 12: 30 pm |
General Session
- Shawn Gold,
CMO & Head of Marketing and Content, MySpace.com
|
|
12:30 pm - 2:30 pm |
Complimentary Lunch in
the
Digital Media Lab |
|
2:30 pm - 3:45 pm |
Breakout Sessions
- New Approaches to
Measuring Marketing ROI Across Disciplines
- Creating Consumer
Demand for On Demand: Case Study Winners
- Mobile Devices -
Show & Tell
- New Thinking on
Customer Centricity - an HBS Case Study
|
|
4:15 pm - 5:30 pm |
Breakout Sessions
- Mission Possible -
How to Succeed with Broadband Video
- Change Happens:
Own it... Or Else
- Marketing In a
World of Too Many Choices
- Show Me the Money:
Monetizing Portable Media
|
|
5:30 pm - 6:30 pm |
Chairman's Reception
Sponsored by Fox Cable
Networks |
|
6:30 pm - 9:00 pm |
Classic TAMer's Dinner
Mantra Restaurant
By invitation only |
|
9:00 pm - 12:00 am |
Disney and
ESPN Media Networks Bar and
Grille
Sponsored
by
Disney and ESPN Media Networks |
 |
|
7:30 am - 8:45 pm |
It's All About MEdia
Presented by
Broadcasting & Cable and Multichannel News.
Separate registration required. |
|
8:00 am - 5:30 pm |
Registration,
Digital Media Lab and
Summit Central Open |
|
9:00 am - 10:00 am |
General Session
- Steven Levitt,
Co-author, Freakonomics: A Rogue Economist Explores
the Hidden Side of Everything
|
|
10:30 am - 11:15 am |
General Session
- June Blocklin,
Vice-Chairman, Young & Rubicam
|
|
11:45 am - 12:30 pm |
Roundtables |
|
12:30 pm - 2:30 pm |
Complimentary Lunch in
the
Digital Media Lab |
|
2:30 pm - 3:45 pm |
Breakout Sessions
- How Do You Bug a
2-inch Screen? Network Marketing in a Multi-Platform
World
- Offense as
Defense: Growing Cable Phone to Defend the Video
Business
- The Ultimate
Question - Driving Good Profits and True Growth
- Understanding the
Multi-Platform, Multi-Tasking Consumer
|
|
4:15 pm - 5:30 pm |
Closing General
Session Panel
NEW Marketing Hit Makers
-
Panelists:
Michael Davies, Producer, Who Wants to
be a Millionaire and Wife Swap
-
Cammie Dunaway,
Chief Marketing Officer, Yahoo!
-
Sam Howe,
Executive Vice President & Chief Marketing Officer,
Time Warner Cable
-
Nimrod Kovacs,
Chairman, UPC Central Europe Group, Hungary
-
George Neill,
Corporate Vice President, Global Marketing,
Motorola, Inc.
-
Dianne Wilkins,
CEO, Critical Mass
-
Moderator:
Rich Cronin, President and CEO, GSN – The
Network for Games
|
|
5:30 pm - 6:30 pm |
Evening Reception
Sponsored by Rainbow Media |
|
6:30 pm - 9:00 pm |
Open Dinner |
 |
|
all day |
Company Meetings |
