Monday
11:45 am - 12:30 pm

The Marketing Mix: Place Your Bets
MSO Marketing Track
Room: 302

Changing media consumption patterns are challenging marketers to evaluate their marketing mix.  Explore the latest marketing trends and follow examples from other industries taking big bets and calculated risks to succeed with non-traditional marketing.

Speakers	Michaela Adami-Schrott VP, Marketing Communications, Europe UPC Broadband
	Sarah Fay CEO Aegis Media North America
Moderator	Eric Schmitt EVP and Senior Principal, Professional Services Group The Allant Group

Cable and the Competition: Perception is Reality
MSO Product Development Track
Ballroom A

Cable's competitors are successfully "spinning" their advantages, often giving the illlusion that their service is better than cable.  Hear what industry observers are saying about cable and their competition - who's winning the hearts and minds of the consumer and what cable should be doing to clear away the smoke.

Panelists	Dallas Clement SVP, Strategy & Product Management Cox Communications
	Ellen East EVP, Communications Time Warner Cable
	Ted Schremp Executive Vice President & CMO Charter Communications
Moderator	Kaan Yigit President Solutions Research Group

Mobile Video: Tiny Screen, Big Impact
Digital Media Track
Ballroom C

With Asia and Europe leading the way, what's holding back mobile video in the U.S. and what are the opportunities for marketers to offer a seamless and compelling experience?  Recognize how viewership varies from country to country and the barriers for growing a new range of television services.

Panelists	Frank Barbieri CEO and founder Transpera
	Jonathan Barzilay SVP, Programming & Advertising MediaFLO
	Larry Harris President Ansible
	Ron Lamprecht Senior Vice President, Sales Business Development NBC Universal, Digital Distribution
Moderator	Daisy Whitney Contributing Writer TelevisionWeek

Unlocking Cool
Network Marketing Track
Ballroom B

Discover provocative marketing approaches that make emerging trends, and the "next big thing" relevant to business strategies and consumer adoption.  Stimulate creativity and breakthrough ideas with the tools to stay on top of micro-trends, viral news and pop culture.

Speaker	Jeremy Gutsche Chief Trend Hunter TrendHunter.com
Host	Brian Hunt Senior Vice President, Marketing & Sales Strategy, TV Networks Distribution NBC Universal

Business Services Award Winning Case Studies
Business Services Track
Room: 306

The culmination of a hotly-contested case study competition that attracted an exceptional body of entries from innovative B2B marketing teams across the industry, unveils results-driven formulas for building your commercial business and staying competitive.
 

Monday
2:30 - 3:45 pm

MSO Branding - The Competitive Edge
MSO Marketing Track
Ballroom A

Maintaining a consistent brand with multiple product lines creates complexities in messaging, investment and competitive differentiation.  Join top CMOs to learn how some MSOs are tackling these challenges in messaging and creative.

Speakers	Sam Howe Executive Vice President & Chief Marketing Officer Time Warner Cable
	Joe Rooney Chief Marketing Officer Cox Communications
Moderator	Stephanie Gibbons EVP, Marketing & On-Air Promotions FX

Interactive Advertising: Now Appearing on a Screen Near You!
MSO Product Development Track
Ballroom B

Check out the current trials in advanced advertising and what they reveal in customer response and engagement.  Investigate the operational implications and how the traditional :30 second spot will evolve and be supported as new standards and collaborative initiatives like Canoe Ventures develop. 

Panelists	Marc Goldstein President & CEO GroupM, North America
	Bill Katz Chairman & Director Visible World
	Michael Kubin EVP INVIDI Technologies Corporation
Moderator	Nancy Hill President & CEO American Association of Advertising Agencies

Unleashing the Power of Social Media Technology
Digital Media Track
Ballroom C

Social technologies are emerging as the newest customer service tool among media companies in addition to growing their businesses online.  Representatives from popular social Web sites join cable marketers to share ideas and tactics that protect your company's brand in the blogosphere, and build powerful online communities.

Panelists	David Berkowitz Director of Emerging Media & Client Strategy 360i
	Andrew Bernstein CEO Cymfony/TNS Media Intelligence
	Kristin Frank SVP of Multiplatform Distribution & Marketing Logo
	Jennifer Khoury VP Corporate Communications Comcast
Moderator	Josh Bernoff Principal Analyst and Co-author of Groundswell Forrester Research

On the Curve: New Tools for Deeper Brand Connections
Network Marketing Track
Room: 302

Viral Marketing and Green Marketing are no longer gimmicks or trends. Each has emerged as a proven discipline to reach and engage core and new consumers alike. Join experts from both inside and outside of cable as they dissect these critical new tools and how they can become opportunities for content marketing, promotion, publicity and advertising.
 

Panelists	Anne Bologna CEO / Founding Partner Toy NY
	Chris Brush VP, Marketing, Brand Extensions & Development ESPN
	Steve French Managing Partner Natural Marketing Institute
	Wonya Lucas EVP & Chief Marketing Officer Discovery Communications
Moderator	John Barker President Barker/DZP

Optimizing the B2B Opportunity: Why Is It So Important?
Business Services Track
Room: 306

Designed for the non-business services marketer, uncover the “sweet spots” of servicing the small-medium business sector and recognize the revenue benefits of cable’s newest growth engine. From Wall Street’s increasing enthusiasm for the B2B opportunity to competitive advantages and increasing market share, take away valuable insights and determine the ideal model for integration with residential strategies.
 

Speaker	Sam Powers Executive Director UBS
Responders	Kevin Casey President, North Central Division Comcast
	Steve Hilton Vice President Yankee Group
Facilitator	Kevin Stephens SVP, Commercial and Ad Sales Suddenlink

Tuesday
10:30 - 11:45 am

Google: An Inside Look
MSO Marketing Track
Ballroom A

HBS Professor, Tom Eisenmann, will share research and insights on whether search is a winner take all proposition from his case study on Google and over-the-top competition.   Find out what new entrants in search can do for your business and how you can benefit in 2009.

Speaker	Tom Eisenmann Professor of Business Administration Harvard Business School
Host	Judi Allen VP, Programming Strategy & Business Development Time Warner Cable

Interactive TV: Truly Enhanced Television
MSO Product Development Track
Ballroom B

The business-building possibilities of advanced advertising and network branding building, combined with the consumer promise of interactive games and advanced user interfaces are truly transformative.  Explore tru2way's real value, revenue potential and competitive advantage.

Panelists	Bob Benya SVP Video Product Strategy Time Warner Cable
	Mark Hess SVP, Product Development - Video Comcast
	David Preisman Vice President, Interactive Television Showtime Networks Inc
Moderator	Craig Leddy Senior Market Analyst / Co-Author, CTAM tru2way Guide Interactive TV Works

Cable 2.0: The Broadband Era's New Rules
Digital Media Track
Ballroom C

As consumers rely on the convenience of broadband video viewing, hear various perspectives from companies that offer both an online and linear TV experience.  Understand the challenges and opportunities of the two-screen impact for the cable industry now and in the future.

Panelists	Greg Clayman EVP Digital MTVN
	Karin Gilford SVP Fancast
	Ken Lagana SVP CBS Interactive Sales
	John Zehr SVP Digital Media Product Development ESPN
Moderator	Will Richmond Editor and Publisher VideoNuze

Mastering Trans-Media Marketing
Network Marketing Track
Room: 302

Promoting content across multiple media platforms is fraught with brand challenges and may have mixed results. These “trans-media” experts will talk about how their strategic and creative approaches make the On Demand, broadband, interactive, mobile and out-of-home channels work to stimulate consumer engagement and build viewer excitement.
 

Panelists	Courteney Monroe Executive Vice President, Consumer Marketing HBO
	Guy Slattery SVP, Consumer Marketing A&E Television Networks
	Chad Youngblood General Manager Fine Living Network
Moderator	Lori Pate Connector: Lee Hunt, BroadTent, loyalkaspar, PMCD Design & Orange Design LORI PATE+

Leveraging Residential Strategies to Win Business Customers
Business Services Track
Room: 306

Small-medium business customers expect “individual case basis” treatment. Obtain new approaches and best practices in targeting, segmenting and marketing to this sector, better understanding their key drivers, the best resources to drive sales and what can be learned from the competition.

Panelists	David Andreski VP Sales & Marketing - Central Division Charter Communications
	Joe DiGeso RVP NYC TWC Business Class
	Pete Fasulo President PJF Training, Inc.
	Karen Schmidt Sr. Director Commercial Services Comcast Business
Moderator	Murray Goldstein Director, Commercial Marketing Strategy Cox Business