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Breakout Sessions
Business
Services Award Winning Case Studies
Monday, 11:45 am - 12:30 pm
Room: 306
The culmination of a
hotly-contested case study competition that attracted an
exceptional body of entries from innovative B2B marketing teams
across the industry, unveils results-driven formulas for
building your commercial business and staying competitive.
| Award
Presenter |
Larry Dunn
Publisher
Multichannel News |
| Moderator |
Tom Dunleavy
Senior Director, Marketing Broadband Solutions Group
Motorola, Inc. |
Optimizing the B2B Opportunity: Why Is It So Important?
Monday, 2:30 - 3:45 pm
Room: 306
Designed for the non-business services marketer,
uncover the “sweet spots” of servicing the small-medium business
sector and recognize the revenue benefits of cable’s newest
growth engine. From Wall Street’s increasing enthusiasm for the
B2B opportunity to competitive advantages and increasing market
share, take away valuable insights and determine the ideal model
for integration with residential strategies.
| Speaker |
Sam Powers
Executive Director
UBS |
| Responders |
Kevin Casey
President, North Central Division
Comcast |
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Steve Hilton
Vice President
Yankee Group |
| Facilitator |
Kevin Stephens
SVP, Commercial and Ad Sales
Suddenlink
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Leveraging
Residential Strategies to Win Business Customers
Tuesday, 10:30 - 11:45 am
Room: 306
Small-medium business customers expect
“individual case basis” treatment. Obtain new approaches and
best practices in targeting, segmenting and marketing to this
sector, better understanding their key drivers, the best
resources to drive sales and what can be learned from the
competition.
| Panelists |
David Andreski
VP Sales & Marketing - Central Division
Charter Communications |
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Joe DiGeso
RVP NYC
TWC Business Class |
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Pete Fasulo
President
PJF Training, Inc. |
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Karen Schmidt
Sr. Director Commercial Services
Comcast Business |
| Moderator |
Murray Goldstein
Director, Commercial Marketing Strategy
Cox Business |
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