Breakout Sessions

Mobile Video: Tiny Screen, Big Impact
Monday, 11:45 am - 12:30 pm
Ballroom C

With Asia and Europe leading the way, what's holding back mobile video in the U.S. and what are the opportunities for marketers to offer a seamless and compelling experience?  Recognize how viewership varies from country to country and the barriers for growing a new range of television services.

Panelists	Frank Barbieri CEO and founder Transpera
	Jonathan Barzilay SVP, Programming & Advertising MediaFLO
	Larry Harris President Ansible
	Ron Lamprecht Senior Vice President, Sales Business Development NBC Universal, Digital Distribution
Moderator	Daisy Whitney Contributing Writer TelevisionWeek

Unleashing the Power of Social Media Technology
Monday, 2:30 - 3:45 pm
Ballroom C

Social technologies are emerging as the newest customer service tool among media companies in addition to growing their businesses online.  Representatives from popular social Web sites join cable marketers to share ideas and tactics that protect your company's brand in the blogosphere, and build powerful online communities.

Panelists	David Berkowitz Director of Emerging Media & Client Strategy 360i
	Andrew Bernstein CEO Cymfony/TNS Media Intelligence
	Kristin Frank SVP of Multiplatform Distribution & Marketing Logo
	Jennifer Khoury VP Corporate Communications Comcast
Moderator	Josh Bernoff Principal Analyst and Co-author of Groundswell Forrester Research

Cable 2.0: The Broadband Era's New Rules
Tuesday, 10:30 - 11:45 am
Ballroom C

As consumers rely on the convenience of broadband video viewing, hear various perspectives from companies that offer both an online and linear TV experience.  Understand the challenges and opportunities of the two-screen impact for the cable industry now and in the future.

Panelists	Greg Clayman EVP Digital MTVN
	Karin Gilford SVP Fancast
	Ken Lagana SVP CBS Interactive Sales
	John Zehr SVP Digital Media Product Development ESPN
Moderator	Will Richmond Editor and Publisher VideoNuze

Workshops

Managing Digital Rights - The Link to Marketing Strategy & Operations
Sunday, 1:15 - 2:15 pm
Room: 202

Experience creative uses of digital media to understand the challenges and opportunities for managing content rights.  Obtain time-saving insights for how digital content rights are negotiated and implemented across a range of programmer and MSO business functions, from strategy and business development, to programming acquisition/distribution, as well as marketing, IT, finance and legal and business affairs.

Speakers	Clara Kim EVP, Business Affairs Discovery Communications Inc.
	R. B. Lerch VP, Programming & Original Content Charter Communications
	Elana Sofko Director of Global Media Partnerships Nokia
Moderator	Howard Homonoff Director, Entertainment, Media & Communications Advisory PriceWaterhouseCoopers

Social Media Crash Course
Sunday, 1:15 - 3:30 pm
Room: 203

Paul Gillin's "Social Media Crash Course" provides a comprehensive introduction to social media, an overview of technologies and tools, numerous examples of business successes and failures and an overview of standards, norms and behavioral principles for social networks.

Speaker	Paul Gillin Author, Secrets of Social Media Marketing
Host	Sue Panzer VP, Affiliate Ad Sales & Distribution Marketing Lifetime Networks

On Demand/Cross Platform Case Study Winners
Sunday, 2:30 - 3:30 pm
Room: 202

Case study competition winners present field-tested strategies for growing  On Demand/Cross Platform usage in their market.
 

Moderator	Carol Hinnant SVP, Business Development Rentrak Corp.